The Copywriter
Role Title
Founder


 Start Date    Jan 6, 2018

 End Date      Current

 Description
               Randa Moataz

               El Dokki · 01146886428

               Email: randamoataz8@gmail.com

               https://www.linkedin.com/in/randa-moataz/

                

                

               Head of e-commerce content team | Gourmet Egypt | April 2020 – September
               2021

                    My duty was to lead a team of copywriters to check the tonality and the core
                    details about the product descriptions
                    Set meetings with the logistics team and supply chain team to plan the
                    coming categories to be placed on the website

               E-commerce copywriter | Gourmet Egypt | December 2019 – March 2020

                    Create social media strategy and content for Gourmet Egypt.
                    I am the project manager for the Arabic content for the website & mobile
                    application.
                    I communicate with the developers’ team in India to ensure that the
                    wireframe is ready, up and running.

               Creative Copywriter | Botme | February 2019 – November 2019

                    Create social media strategy and content for Botme and offline activities
                    including Networking events such as Social Media Day and Rise up.
                    Create engaging content for Botme community.
                    Handled Botme website copy and awareness campaign for the services.
Head of engagement & community management | Mortimer Harvey Egypt |
April 2018 - January 2019

       Responded to customer requests via telephone and email.
       Evaluated property conditions and recommended improvements.
       Contacted the correct individuals to perform repairs and maintenance so that
       issues were immediately resolved.
       Ensure that the moderators' replies match the right brand voice
       Craft a strategy for social media crisis
       Validate and check all the reports information
       Listen to all brand mentions and monitor it on daily and monthly basis.

Creative Copywriter | Mortimer Harvey Egypt

       Collaborated with creative director and copywriting team in completing all
       phases of client projects from planning to on-time completion of quality
       deliverables.
       Strategically developed concepts for a wide range of clients in alignment
       with specifications, objectives, and brand standards.
       Played an instrumental role in creative planning and review sessions,
       working with resourceful team to elevate quality of content and designs.

Social Media Specialist | Abda Creative Agency | June 2016 – September
2017

       Maintain social media content development by coordinating and
       implementing social media marketing communication.
       Engage with the clients to get the closer image of their brand identity.
       Supervise the whole digital marketing process from the content to the
       design, and marketing message.
       Direct the social media team about the best practices strategies
       implemented in the digital market.
       Create weekly reports of client and competitors social activities.
       Created social media campaigns for Leadership, HR, Digital Marketing, and
       Project Management.
       Created creative campaigns for English Conversation Club named:
       #Englishsnacks.
       Keeping on top of latest trends within the public domain.
       Protect the brand image and increase the brand loyalty with our customers.
       Communicate with the online users for any inquiries or feedback about our
       products.

CARMA (Socialeyez) | Research Analyst | December 2013 – February 2016

       Monitor, listen and respond to users in an engaging way.
       Evaluate competitor's activity online, and creates weekly reports.
       Analyzing all the social media platforms sentiments.
       Good knowledge of MS Word, Excel, and Power Points charts.
        Market Research for most of the famous brands, and target its clients'
        opinions about its quality and brand loyalty.
        Creating a list of Keywords to enhance my market research data.

Nielsen | Transcriber | August 2012 – September 2013

        Transcribing audio files into word files to elaborate certain clients' opinions
        about some brands such as (Red Bull, MacDonald's, M&M's.

 

Courses and diplomas:

Certified Marketing Executive | Marketing |
2018                                                                                                     

        Knowledge Consulting And Talent Development
        Marketing Professional Certificate) American Chamber of commerce
        Certified Marketing Executive from Knowledge Consulting Training Centers.
        E-Marketing Diploma at E-Marketing Egypt
        Social Media Marketing at Integrated Marketing Foundation
        Translation Diploma at The American University
        Designing Emotion: How to use design to move people at Lynda

 

Education:

        I hold a bachelor's degree in Translation, Linguistics and English literature
        from the Faculty of Al-Alsun (Languages), Ain Shams University, and
        Department of English Language.

 

Creative samples:

    1. https://bosta.co/
    2. http://www.b2lsconsulting.com/
    3. https://www.botme.com/
    4. https://www.gourmetegypt.com/