عن الخبير
Classification: Public
KHALED TAHER
A S S I S T A N T V I C E P R E S I D E N T – S E N I O R
B R A N D M A N A G E R
P************** E
Khaled.ahmedt@gmail.
com
A Cairo, Egypt W
**************
m/in/khaled-taher-
37a53229/
OBJECTIVE
EDUCATION
Seeking a Marketing role to develop, learn, & add value to the
organization by utilizing my 10 years of experience in marketing
field. I have worked on Brand, Partnerships, digital marketing, ATL,
BTL, & PR.
Bachelor’s Degree in business
administration & International
Trade from Misr International
University
Cairo, Egypt
KEY SKILLS
• MARKETING
• PROJECT MANAGEMENT
• BUDGET PLANNING
• DIGITAL MARKETING
• STRATEGY
• LEADERSHIP
• BUDGETING
• NEGOTIATION
• DEDICATION
AWARDS
• EGBANK WAS RECOGNIZED
& MENTIONED BY GOOGLE
MENA FOR OUR ACTIVITIES
FOR SAFE BANKING DURING
COVID-19
EXPERIENCE
November 2021 - Present
Assistant Vice President, Senior Brand Manager at Mashreq
Bank, Dubai (Working Remotely from Egypt) – Mashreq Global
Network
• Handling & executing end to end Brand Partnerships in 12
Countries with focus on UAE & Egypt as they are our key
markets
• Introducing new partnerships to the bank (Music, Gaming,
Sports) and associating the partnerships to relevant products
• Executing Partnership launches, & activities moving forward
(Digital, & on ground)
• Worked in Relaunching Mashreq Rebranding globally
• Worked on Mashreq ESG strategy, & initiatives with different
partners & stakeholders; internally & externally
• Contribute to main brand team strategy
• Media Planning (Digital, OOH, & Radio)
July 2019 – November 2021
Brand Management & Internal Communication at EGBANK,
Cairo, Egypt
• Assist in Planning & developing EGBANK & MINT
Advertising Campaigns
mailto:Khaled.ahmedt@gmail.com
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Classification: Public
• Contribute to the promotional activities of the bank’s
products, services, & promotions
• Assisting the operation of budget & managing expense
sheets of the communication activities based on the
approved budget
July 2015 – July 2019
Marketing Supervisor at MINI Egypt
• Planning & executing all MINI Egypt Marketing Activities
(Online, Offline, & PR)
• Planning along with General Manager, & Marketing Manager
the year strategy & budget.
March 2014 – July 2015
Account Executive at Storm MarCom
Handling multiple clients (PR, Offline Marketing, & Crisis
Management)
August 2013 – March 2014
Intern at Beltone egypt
Rotation through departments
October 2012 – August 2013
Account Executive at Look Advertising Egypt
Handling multiple accounts (PepsiCo, Nestle, MasterCard,
etc) – BTL
• BEST PRACTICE FOR A
DIGITAL CAMPAIGN IN MAY
2016 ACROSS THE REGION
ON LAUNCHING THE MINI
CABRIO IN EGYPT
• REGIONAL MARKETING
AWARD WINNERS AT MINI
EGYPT IN 2017 ACROSS 15
COUNTRIES
LANGUAGES
Arabic – Native
English - Excellent
REFERENCES
[Available upon request.]