Moaaz Mostafa

Egypt


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Summary

Data-driven Marketer with +5 years of experience. Experienced in Customer acquisition, Product Marketing,

and UX Writing. Worked with, Startups, SMEs, and NGOs. These include SaaS, Mobile Apps, and Marketplace

products and industries such as Fintech, EdTech, Recruitment, Healthcare, Publishing, and entertainment.




Experience
Product Marketing Manager

VeFund

Nov 2021 - Present (1 year 1 month +)

- Managed the GTM Strategy

- Developed pre-launch campaign

- Managed business development and partnership activities




Marketing Manager

Velents

Oct 2021 - Nov 2022 (1 year 2 months)

- Managed growth marketing strategy and execution

- Created a brand guidelines for all team members

- Built activation and churn marketing campaigns

- Launched outreach campaigns targeting Egypt, Saudi Arabia, and West Europe clients

- Managed Performance Marketing campaigns on Capterra and Social Media platforms

- Achieved from 0 to +150 B2B clients




Social Media Manager

Majarra ‫
مجرة‬
Jan 2021 - Dec 2021 (1 year)

Managed the launch of 2 new brands MENA region:

1- Fortune Arabia which is the Arabic version of Fortune business magazine

2- "Nafseyati" which is the Arabic version of the "Psychologies" French magazine




Growth Marketer

Orcas Tutoring

Jan 2019 - Jan 2021 (2 years 1 month)

- Managed UX writing for the Arabic version of Orcas app, resulting in a 100% improvement in

conversion rate

- Participated in launching new products such as: Discoveries, and national system product.

- Increased Acquisitions through multiple channels with 3x growth in the first year

- Achieved 5x growth in new customers through the 2nd year by optimizing ads and funnels




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- Used tools such as Firebase, Mixpanel




Junior Teaching Assistant

Nile University

Sep 2019 - Dec 2019 (4 months)

Junior Teacher Assistant in 2 courses:

1- Strategic Management

2- Integrated Marketing Communication

Digital Marketing Specialist

Mersal Foundation

Jan 2017 - Jan 2019 (2 years 1 month)

- Managed to increase digital audience by +150%

- Changed digital campaigns structure, which resulted in +100% growth in donations amount

- Increased the NO. of donors by 100% by optimizing social media ads

- Managed Community management and moderation team




Digital Publishing Officer

Sefsafa Publishing House

Jan 2014 - Mar 2017 (3 years 3 months)

- Managed online Media buying and offline sales activities, resulting in a +25% increase in profits

- Assisted in managing 2 different events "Cairo literature festival" and "Egypt Comix week"

- Assisted in all kind of Communications with fund institutions, Media, and guests




Marketing Executive

Freelance Projects

Jan 2013 - Jan 2017 (4 years 1 month)

Worked with +40 accounts in different industries such as:

- "Total Energies Egypt" Energy

- ”Multiples group” Financial services

- "The Architecture Summit" Event

- "MagnaBlitz" Marketing Agency

- ”Alnaddara” Production house

- "Daftra" Saas ERP solution for SMEs

- "VOO - 500 Global" Couriers and delivery Marketplace

- "Raseedi" Fintech

- " Welnes App" Health & Fitness App




Education

Nile University - NU

Bachelor of Business Administration - BBA, Integrated Marketing Communication

2016 - 2020




Licenses & Certifications




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The Fundamentals of Digital Marketing   - Google




UX Design Masterclass - Google Developers




Skills

Social Media   •   Marketing Strategy   •   Digital Marketing   •   User Experience Writing   •   Product Marketing  

•   B2B Marketing   •   Media Buying   •   Business Development   •   Search Engine Optimization (SEO)   •   B2C

Marketing




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