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    Appetito
    Role Title
    Growth Consultant


     Start Date    Jan 1, 2022

     End Date      Current

     Description
                   Defining & implementing strategic mobile growth initiatives to build adoption and
                   usage of Appetito Mobile App. & Applied a data-driven approach to developing
                   core growth + retention. Specific initiatives included:



                   - Defined and put strategies that were executed to scale Paid Social, UA
                   Campaigns and ASO strategies. Led and mentored the growth marketing team (5
                   FTEs) & Significantly improved reach and CVR, ASO and Media Buying
                   Campaigns through rapid experimentation (Sprint Testing). 



                   - Developed a real-time notification strategy (starting with mobile push notifications
                   & sms’s) to deliver relevant, timely and personalized notifications to drive growth.
                   This initiative increased customer retention by 10% in absolute terms within 3
                   months of roll-out, reactivated thousands of dormant users, customers and
                   increased engagement and app usage frequency.



                   - Collaborate with the product team in testing analytics integrations, products feed
                   optimization and mobile app conversion rate optimization.



                   - Defined the overall Performance Marketing's creative strategy.


                   - Defined a successful strategy for launching a complete new website with a blog
                   to drive growth and leverage content as a growth engine by providing highly
                   relevant content to users & customers.




    Ricrac Shop
    Role Title
    Organic Growth Manager
Start Date   Feb 1, 2020

End Date     Jan 1, 1970

Description Helping Ricrac grow by implementing advanced measurement tracking using
            Google Tag manager, Google Analytics and Facebook Pixel.
Developing &
             implementing advanced search engine strategies to achieve high ranking on
             Google search engine and grow revenue for Ricrac.