Egypt, Cairo
Nour Eldin Zoghly                                                                      +201000345389
                                                                                       noureldin.zoghly@gmail.com

Product/Content Marketing Manager/                                                     linkedin.com/in/noureldinzoghly
                                                                                       noureldin.contently.com

Copywriter
Multifaceted Content/Marketing Manager with 10+ years of success in writing,
editing and researching a broad range of on-brand marketing content for existing
and new social media platforms. Accomplished in evaluating analytics and marketing
campaign results to adjust strategies and achieve goals.
I have a diverse background as a computer engineer, project manager [PMP
Certified], and a content marketer that fits nicely in fast-paced, tech B2B/B2C SaaS
startups that need a resourceful individual with a comprehensive skill set and
tech-proficient mind.



EXPERIENCE                                                                             SKILLS


The British University, Cairo                                                          ​SEM, Search Engine
                                                                                       Optimization (SEO),
Marketing and Advertising Instructor                                                   Copywriting, Content
January 2022 - Present                                                                 Strategy, Content
●   Teach digital marketing and advertising to post-grad IMC students.                 Management, Proofreading,
●   Oversee and mentor last-year undergrad's graduation projects.                      Editing, Marketing
                                                                                       Automation, Email

WideBot AI, Cairo                                                                      Marketing, Product
                                                                                       Marketing, Social Media
Product Marketing Manager                                                              Marketing, B2B Content
March 2020 - December 2021                                                             Marketing, Sales Enablement
●   Communicated value and position to the sales team and developed tools to           Material, WordPress, Google
    support the selling process.                                                       Analytics, Web Content
●   Improved inbound lead generation by 3x YoY by building our                         Writing, Content
    SEO-optimized website, blog and e-mail marketing automation system.                Management Systems (CMS),
●   Built content strategy, and lead GTM plans across owned and paid channels.         Writing, Blogging, Digital
●   Worked closely with the product team, UX, Customer Care, CRM, Creative             Marketing, Newsletters,
    Agency and other external parties.                                                 E-book Writing, Canva,
●   Rebuilt brand strategy; New logo, brand identity and revamped website.             Marketing Campaigns
                                                                                       Planning

Eventtus (Acquired by Bevvy), Dubai
Head of Content Marketing
                                                                                       EDUCATION
January 2019 - March 2020
    ●   Built the company's brand assets, content, and all internal and external
                                                                                       Ain Shams University
        communications, messaging, and positioning, while creating and
                                                                                       Bachelor of Science (B.S.)
        owning content strategy, SEO and paid acquisition.
                                                                                       Computer Engineering
    ●   Fully owned, developed and overseen the execution of educational B2B
                                                                                       January 2010
        content marketing strategies for partner audiences.
    ●   Built the company's email marketing engine from scratch, and                   Cairo, Egypt

        optimized it to increase inbound lead generation by 15%.
    ●   Managed content distribution to online channels and social media               Certifications
        platforms.
    ●   Worked with key stakeholders to ensure the delivery of compelling               ●   PMI-Project

        content that adheres to our tone of voice and visual guidelines                     Management

        Built the marketing analytics and automation infrastructure.                        Professional (2015)
    ●
WUZZUF and FORASNA|Basharsoft, Cairo
Branding and Communications Manager
February 2017 - January 2019
   ●   Responsible for leading a team of our SaaS B2B/B2C creative content
       and copywriters, and strategists to create high-traffic content,
       lead-converting resources, and shareable creative projects.
   ●   Supported internal teams with knowledgeable communications and
       marketing advice, helping each meet targets while maintaining a
       cohesive organizational strategy.
   ●   Managed consistent design theme, look and content of organization's
       online presence, also voice and tone.
   ●   Develop creative campaigns across different marketing channels
   ●   Manage and create the company's sales collateral and sales enablement
       material.
   ●   Build organic reach strategy and SEO-optimized blog framework and
       launched WUZZUF's blog hitting 100 articles in a year.


Core Republic|TheGlocal, Cairo
Content Marketing Manager / Copywriter
January 2015 - January 2017
   ●   Creating and managing the content editorial calendar
   ●   Seeking and managing freelance writers.
   ●   Managing content distribution to online channels and social media.
   ●   Creating new revenue streams by applying tech solutions to our CMS.
   ●   Writing, and publishing 75+ articles in Arabic and English languages.
   ●   Turning our show "90 seconds" into a million-view per episode show.


Orange Business Services, Cairo
Project Manager /Technical Engineer
Jan 2011 - January 2015
   ●   Accountable and responsible for developing integrated project plans,
       implementation schedules and moving projects to successful
       completion in line with the agreed time, quality and budget.