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Famspot
Role Title
Co-founder & CMO
Start Date Aug 1, 2014
End Date Feb 28, 2015
Description
Famspot is an online talent platform that allows talented, unknown people to
spread their talents and market it by ratings and comments.
As the startup CMO, I was responsible for:-
- Planning and optimizing the marketing strategy.
- Leading the marketing team (4 persons).
- Planning for events, organizing them with the team, and covering them on our
social media channels.
Best Accomplishments:-
- Reaching the semi-finals stage at Injaz Egypt startups competition Startup Egypt.
- Winning first place in an annual competition between mobile apps at the
American University in Cairo (AUC) called “Spring Day”.
Tahrir Academy أكاديمية التحرير
Role Title
Social Media Intern
Start Date Apr 1, 2015
End Date Jun 30, 2015
Description
Responsibilities:-
- Planning and executing the social media strategy, reporting the results and
comparing them with the set before OKR(s), and acting upon them.
- Managing the day-to-day responding, content creation, and engaging with our
online community.
- Executing the development plan that was set for me by self-learning, and
applying what I learn to my ongoing work.
- Being responsible for our most important annual project on social media (High
School annual exams preparation), and acting as its Project Manager by assigning
tasks to overall team members, following up on them, and reporting the results.
Accomplishments:-
- On social media: Managing to grow our main social media channel metrics to
more than (500%) after 2 months of working with the marketing team (2 persons).
- At the company overall: Winning 1st place at MIT Arab Startup Competition in
the social entrepreneurship track.
Instabug
Role Title
Growth Marketer Intern
Start Date Oct 1, 2016
End Date Dec 31, 2016
Description
Responsibilities:-
- Acquiring new leads and working on the sales funnel from the bottom up.
- Creating growth marketing content, from blog posts to social media content and
sales emails.
- Managing and growing Instabug's social media presence on all its social
networks
- Keeping an eye on the product development, and helping to make Instabug as
easy to use, reliable, bug-free, and fast as possible.
Accomplishments: On growth:-
- Developing a series of guides that turned its benefits on the user conversion
side.
- Helping maintain the very high MoM (month-over-month) growth rate (double
digits XX%).
Cognitev
Role Title
Product Marketing Executive
Start Date Mar 1, 2017
End Date Aug 31, 2017
Description
As the company's Product Marketing Executive, I am responsible for building its
product with the product team and marketing & growing them. By owning the
inbound activities and presenting the products in ways that strengthen its
messaging & positioning and boost sales. My goal is to maximize the products'
conversions to drive product adoption and features usage through content
marketing and inbound strategies.
Key Responsibilities:-
- Optimizing the products with the product team from a product marketing
perspective and launching them into the market.
- Working with the product team and cross-functional teams (Data Science,
Engineering, Sales, Customer Success) to implement product-centered user
acquisition strategies.
- Creating product marketing content focused on our products, their new models,
and related industry trends.
- Crafting appealing positioning and messaging across our marketing channels.
- Testing new product features to help drive product development and launching
them into the market.
- Evaluating projects using relevant KPIs and feedback from current and potential
users.
Accomplishments:-
- Launching the 2nd and more stable version of the company's main product
(InstaScaler), and its following most important feature.
- Helping to obtain a very high MoM (month-over-month) growth rate for this main
product (triple digits XXX%) after launching.
WideBot
Role Title
Product & Growth Marketer
Start Date Apr 1, 2018
End Date Dec 31, 2018
Description
As the company's Product & Growth Marketer, I'm responsible for building its
product(s) with the product team and launching them into the market and starting
to grow them since then.
Key responsibilities:-
- Being responsible for all of the product & growth marketing efforts by working
hand-in-hand with the product team to build the new version of the platform with
world-class standards in the features and creating its value propositions and
market positioning.
- Acting as the company’s website Product Manager, responsible for it in every
aspect.
- Planning and strategizing for long-term product & growth marketing
opportunities, and mentoring a team of interns (3 persons) to learn and assist in
the team’s activities.
- Creating all the needed product & growth marketing materials and product
launches checklists.
- Presenting the product in beneficial events for brand awareness and sales
pushing.
- Contributing to other types of growth (team growth, brand growth, company
growth, ...) by taking part in internal & external events in different roles to grow the
company overall.
Accomplishments: On growth:
- Developing the new version of the platform with the product team and softly
launching it successfully in early access, exceeding some of the industry averages
(+21% email open rate, +3% email click rate), and starting gaining paid traction
since the early access period.
- Conducting a workshop at RiseUp Summit '18 successfully with the company's
CPO to promote the company's platform, which returned its benefits both on the
acquisition and hiring sides.
- Shaping the company’s internship program successfully with the people
operations and promoting it to be one of the best in its year and bring back its
benefits in hiring for the company.
At the company overall:-
- Winning the MIT Arab Startup Competition 2nd place in the startups' track.
- Winning Gitex Future Stars startups' competition as The Best AI Startup among
startups from all over the globe.
WideBot
Role Title
Senior Product & Growth Marketer (Acting as Marketing Lead)
Start Date Jan 1, 2019
End Date Dec 31, 2021
Description
As the company's Senior Product & Growth Marketer (Acting as Marketing Lead),
I'm responsible for leading its overall marketing strategy and maximizing user
traction, while ensuring product adoption and brand consistency & positioning.
Key responsibilities:-
- Leading all of the marketing efforts and managing cross-functional marketing
projects with other teams. In addition to contributing heavily to other types of
marketing (team & company overall).
- Working with the product team to prioritize the products’ roadmaps from time to
time, and handling all of the growth product management efforts with other teams.
- Acting as the company’s website Product Manager, responsible for it in every
aspect.
- Working with senior management (C-level) on planning & strategizing the
company's product & growth marketing opportunities, and reporting them to our
group of investors.
- Planning and supervising the implementation of all the current marketing
projects, and contributing to implementing them with the team.
- Leading the marketing team of employees and interns (2 persons), and cross-
functional teams (based on the project up to 4 persons) in marketing-related
projects.
- Presenting the company's main product & the company overall with the team in
beneficial events & conferences for brand awareness and sales pushing.
Accomplishments:-
- Developing the new version of the company's main platform with the product
team and launching it successfully into the market and exceeding some of the
industry averages (+21% email open rate, +3% email click rate, +166% website
traffic during Q2).
- Working with senior management (C-Level) & potential investors to secure the
company's Pre-Series A round of investment and the only one until now (six-figure
round).
Foodics
Role Title
Senior Marketing Executive - CRM & Retention (Freelance)
Start Date Jan 1, 2021
End Date Jan 1, 2021
Description
- Working on a regional basis with local marketing teams and country marketing
managers to manage the CRM marketing and enhance product retention across.
- Creating and owning a multi-channel, evolving marketing strategy based on
product needs: email marketing, social media marketing, events/webinars, ...etc.
- Designing, launching, and optimizing initiatives across various channels that
meet KPI objectives by getting our audience to take specific and measurable
actions.
- Collaborating with Product and Customer Success teams to identify opportunities
across all customer touch points.
- Uncover and leverage new emerging channels to create new marketing
opportunities.
Bypa-ss (Owner of HealthTag)
Role Title
Product Marketing (Acting as Product Marketing Manager)
Start Date Aug 1, 2021
End Date Oct 31, 2021
Description
- Build products with the product team by supporting them from a marketing
perspective by conducting market research, competitive analysis, and brand
building.
- Create products’ go-to-market strategies and positioning & messaging that sets
them apart from others in the market and give them unique selling points.
- Communicate the vision and value of the products to both the internal teams to
drive sales enablement that facilitates the selling process and external
stakeholders.
- Plan & launch new products and features to the market across different teams.
- Best-present the products both internally and externally to the press and PR.
- Create product marketing content such as websites copy, launching posts, ...etc.
- Manage Bypa-ss marketing channels plans, content strategies, and
performance.
Achievements:-
- Launched the mobile app of the company's main product (HealthTag)
successfully into the market as a soft launch baring up to the industry averages.
- Launched the new brand of the company's main product (HealthTag).
Multiple Startups, Incubators & Career Acceleration
Programs
Role Title
Product Marketing and Growth Marketing Executive, Mentor, and Trainer
Start Date Sep 1, 2017
End Date Current
Description
Working with multiple startups, incubators, and career acceleration programs on
their product and growth marketing as their Product &/ Growth Marketing
Lead/Manager, and to mentor &/ educate the incubators incubated startups or
career acceleration students on product and growth marketing.
- Startups include: Teradix, Al7arefa, Career Invokers & Seven Crafts.
- Incubators & Programs include: Knowledge Officer Career Acceleration Program,
Nile University Nilepreneurs group of incubators & Ain Shams's University iHub
Incubator.