Premast
Role Title
Marketing Manager


 Start Date    Feb 1, 2019

 End Date      Current

 Description
               - Optimize marketing spend/ROI and tactics across search, SEO, social and
               offline. - Focus on improving key metrics such as CTRs, CPC, CPA, and ---
               Lifetime Value of the customer ​- Run A/B tests across different marketing
               channels including emails, landing pages, and to scale on these channels​- Help
               develop multi-channel marketing campaigns to drive demand and generate leads
               (i.e. blog posts, white papers, re-engagement campaigns) - Convert web and
               social traffic into qualified leads, using a range of targeting strategies - Develop
               strategies to increase our organic reach through link building, content distribution,
               social media, and strategic partnerships. - Create, manage, and create engaging
               content across social and industry channels - Create an engaging content
               calendar to significantly increase traffic to the blog, page views, and other key
               content metrics - Write case studies to showcase our customers & our value
               proposition