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    Identity Magazine
    Role Title
    Marketing Manager


     Start Date    Feb 13, 2018

     End Date      Feb 25, 2019

     Description
                   Creating a revenue stream from online ads, and moving one of Egypt's most
                   popular entrainment magazines from classic prints into the digital world, was the
                   challenge here.I was responsible for strategizing and developing the content of the
                   website and social media presence, and launching PR campaigns with the
                   country's biggest corporates and institutions.

                    

                   • I established the editorial direction and introduced new content, which allowed us
                   to get 

                   +12M monthly reach on social media, and +150,000 monthly visits on the website.

                   • After adopting the new content strategy, I was able to close deals with top real
                   estate developers, celebrity dentists and other luxurious brands, which increased
                   our revenue by 600% (compared to the printed publication's revenue).




    Qaaf Gallery
    Role Title
    Co-Founder/ Chief Marketing Officer (CMO)


     Start Date    Jan 18, 2017

     End Date      Current

     Description
                   Staying relevant is the key to success in the fashion industry. Qaaf is a fashion
                   brand for Gen-Z, and it requires a non-stop research of consumer behavior,
               pricing, industry trends, and customer satisfaction and excellency.

               • I'm responsible for brand & product management, which includes: brand strategy,
               online and offline presence, strategic partnerships, conducting research and study
               groups, launching new products, pricing, and setting the annual budget and
               targets.




Noon Academy
Role Title
Growth Manager


 Start Date    Mar 6, 2019

 End Date      Aug 1, 2021

 Description
               Being part of the founding team in Egypt, allowed me to contribute on different
               fronts like: marketing, operations, and BD. I was also leading the marketplace and
               responsible for the course design, matching supply and demand, and leading the
               telesales team.

                

               • I was responsible for EGP +15M budget, and lead the online and offline
               marketing efforts to acquire +3M active students.

               • Restructured the supply, demand and freemium model which increased
               activation by 35%. 

               • Owned the monetization funnel, starting from course design and lead qualifying,
               to product-based sales and telesales. 

               • Designed and implemented A/B-tests that increased revenue by +60%.

               • Designated as the company's "value champion" of the value: Being better every
               day.




Binance
Role Title
Growth Manager


 Start Date    Aug 1, 2021

 End Date      Current
Description As Binance is the world's leading crypto exchange, it was inevitable to have a
             presence in MENA, so I joined as the head of Egypt, to open the market and lead:
             growth, operations, and partnerships in Egypt and other MENA countries. 



             • I am responsible for performance marketing, content marketing, SEO, affiliates
             and partnerships, influencers marketing, and e-mail marketing, in Egypt and
             MENA.


             • Localized the content of paid ads, SEO, push notifications and emails into local
             accents, which decreased the CAC by 42% and increased ROAS.

             • Implemented a new activation process, by conducting weekly activation sessions
             to teach new users how to trade, which increased the activation 13%.

             • Focused on activating affiliates, by setting a weekly meeting to help with creating
             more engaging content, which increased referrals by 30%, and avg. referrals by
             an affiliate 20%.