Ayah Okasha

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The Villa, Dubailand Dubai, UAE




 Bachelor of Arts in Graphic Design

    Minor in Business Administration




• The American University in Cairo

Egypt, 2012 - 2017




    Study Abroad

• American University of Rome

Italy, 2016




• University of California,

Berkeley, USA, 2015




    Adobe Graphic Design Diploma 

• Russian Culture Center




Egypt, 2013 - 2015




    IGCSE & A-LEVEL Certificates




   EDUCATION




Creative Director and Senior Graphic Designer 

Ghaliah Tech Advertising Agency

Dubai Design District, Dubai, UAE, Feb 2019 - Mar 2020

Creative Director, Content Creator and Stylist 

Breadfast Coffee, Cairo, Egypt, Feb - Jul 2021




• Created monthly art direction and food styling for

photo-shoots

• Managed communication between the photographer,




marketing team and brand manager




• Designed and planned content creation




• Photographed, Filmed, and edited creative content




• Retouched images for social media content




• Created the overall vision, visual language, objectives

and strategies that lead to precise creative outputs

• Worked on diverse client fields such as perfumery, beauty




and cosmetics, FMCG, healthcare, fashion, home products




• and more. Some of these are Villeroy & Boch, Korff Milano,

Isadora, ByFouzBeauty, Chalhoub, and others.




• Oversaw the creative process and managed a creative team

of designers, copywriters, photographers, and freelancers




Creative Director, Stylist, Content Creator & Senior 

Graphic Designer, Freelancer, Feb 2017 - Present




• Executed, conceptualized and designed campaigns,

branding identities, social media content, art direction

and UI designs for Hill + Knowlton Strategies, COP27,

Adidas MENA, Orascom, Goodsmart and others




EXPERIENCE



Creative Director, Blue Ocean Creative Events 

Agency, Cairo, Egypt, Oct 2022 - Present




• Envisioned and implemented concepts, guidelines and

strategies and oversaw all creative events and projects




• Lead and directed a team of graphic designers, architects

and 3D designers; reviewed and approved designs;

developed budgets and timelines for events, designs and

production



• Worked with a wide range of high profile clients such as

Unilever, Shell, Novo Nordisk, World Health Organization,

Dubai Developments, Lipton, Extra, Presidential events,

multiple diplomatic events, real estate event and more.




• Communicated events and designs to the production

team, and secured quality consistency among all output

deliverables




• Updated the company’s branding, portfolios, social media

accounts through content creation and assisted in hiring

new talents




• The Sheffield Private School of

Dubai, UAE, 2011 - 2012




• The British International School of

Jeddah (BISJ), KSA, 2004 - 2011




LANGUAGES




Arabic




English




French




SOFTWARE SKILLS




Adobe XD




Adobe InDesign




Adobe Illustrator




Adobe Photoshop




Adobe After Effects




Adobe Premiere Pro 




Microsoft Office & iWork
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• Executed designs for three fashion and beauty division




brands - Nayomi MENA, Nayomi Moda and Mihyar Arabia - in




stores all over the Middle East and on digital platforms




• Strategized, planned, and stylized photo-shoots for the three




brands, from concept to execution on a monthly basis




• Retouched and edited entire campaigns consisting of




international models, vignettes and products for each brand




• Developed video editing skills and created video




productions for brand websites and store screens across the




region




• Conceptualized and created various branding identities for




existing and new clothing lines

• Designed packaging designs and tags designs from concept




to completion




• Composed window display banners, in-store retail signage,




marketing productions and digital banners




UI/UX Designer, Windrose LLC, Cairo, Egypt, Sep 

2015 - Mar 2016




• Created the user interface (UI) for their website and

for a mall navigation app and website




• Executed design projects for clients such as Peugeot,




Travel Choice, and Biolinx




• Generated designs that were implemented for clients such




as Emaar, Visa, Mobily, Bloomingdale’s, Majid Al Futtaim,




Emirates Defence Industries, and Muscat Bank




WORKSHOPS AND

CONFERENCES




•   Analytical

•   Flexible
•   Persistent

•   Adaptable

•   Hard Working

•   Detail Oriented

•   Time Management




•   Empathatic

•   Creative
•   Planner

•   Leadership

•   Communicator

•   Problem Solver

•   Active Listener




Graphic Design Intern, Linea Advertising Agency 

Cairo, Egypt, Dec 2015 - Mar 2016

• Foundations of User Experience (UX)

Design Professional Certificate, Google,




2022




• McKinsey Forward Program Certificate




Advanced Level, MENA, 2021 - 2022




• Digital Marketing Certificate, HubSpot




Academy, 2022




• World Expo, Expo 2020 Dubai, 2021




• RiseUp Summit, Cairo, 2021




• Specialty Coffee Course, Cairo Coffee




Collective, Cairo, 2020




• ING Creative Festival, Dubai, 2017, 2018




and 2019




• Zine as a Branding Tool Workshop,    ING




Creative Festival,   Dubai, 2017




• American Student Government




Association, Washington DC, USA, 2016




• Creative Industry Summits, Cairo,

2015-2016




• Myers Briggs Type Indicator Test, 2013

• Cairo International Model United




Nations, UNESCO, AUC, 2012 - 2013

SKILLS 




• Communicated with local and international clients regularly

to comprehend and meet their exact needs, goals and

expectations




• Translated briefs and client objectives to clear creative

strategies



• Pitched creative proposals to various prospect clients




• Planned and managed deliverables, timelines and budgets

• Lead photo-shoots from briefing and direction to allocating




and managing influencers, models and production agencies,

finding the right location and resources, and utilizing the

creatives outcomes in the best form

• Styled photo-shoots to meet the creative vision and brand




direction

• Researched references, trends and analyzed markets to




extract the most outstanding new initiatives related to each

client's industry and market

• Assisted the HR department in hiring and managing needed




freelancers and creative team members




Deputy Production & Graphic Design Coordinator 

Kamal Osman Jamjoom Retail Group 

Dubai, UAE, Sep 2017 - Feb 2019




EXTRACURRICULAR 

ACTIVITIES



• Marketing & Communications

Chairperson AUC Student

Union, Fall 2016 - 2017




• Multimedia Director,

TEDxAUC, Spring 2016




• E-Marketing Director, Enactus

AUC, Fall 2012 - 2014




Graphic Design Intern, MullenLowe MENA, MCN 

Hive Dubai, UAE, Jun -Jul 2014

• I have visited over 60 cities in

Canada, USA, UAE, Saudi Arabia,

Oman, France, Italy, Spain, Maldives,

Singapore, Indonasia, Malaysia,

Georgia, Azerbijan, Turkey and

Egypt



TRAVELS




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