Omar@Ghayaat.me

Omar Hussein                                                                  +201148680178
                                                                              Website: Ghayaat.me
                                                                              www.linkedin.com/in/omarhusseinghayatt

Experience

Bevy Growth Marketing Manager US, CA (Remote)                                                            Jul 2021 - Jan 2022

   ●   Discovered new channels that drove 500% ROAS in the pipeline
   ●   Led and manage the digital ads agency to create, optimize & scale SEM Ads and reduced the CPC by 70% MOM
   ●   Cross-functional work with CMX Summit 2021 team, that led to signefecent attendance rates
   ●   Collaborated with a team of 5 to build optimized landing pages, that optimized conversion rate by over 20%



Eventtus (Acquired by Bevy) Product Marketing Manager                                                    Apr 2021 - Jan 2022

   ●   Reacted to COVID-19, and developed The Go-To-Market strategy for the new virtual events solution
   ●   Led a team of 2 Engineers, UX Designer, 2 content writers & external agency to revamp the website
   ●   Designed and implemented user on-boarding tour (through Intercom) that improved activation rate by 19% MOM
   ●   Succeeded in Acquiring 200+ new users to the new solution, and retaining %70 of old customers
   ●   Work cross-functionally with Bevy’s team on the exit strategy of Eventtus and merging into Bevy



Eventtus (Acquired by Bevy) Growth Marketing Manager                                                     Oct 2019 - Apr 2021

   ●   Analyzed acquisition channels to discover potential opportunities
   ●   Launched omni-channel acquisition campaign that drove deals worth 900% ROI in the pipeline
   ●   Optimzed conversion rates across the funnel



ArabyAds Media Buyer                                                                                     Jan 2018 - Oct 2019

   ●   Planned and implemented high converting paid ads campaigns for (Ford | Honda | Emaar Dubai | DAMAC | Citibank)
   ●   Led a project for building E-commerce website for coupons that Boosted conversion rates and reduced CPA


Entrepreneurial Experience

Busykid Founder                                                                                           Oct 2019 - Current

Designed and built wooden Busyboards, inspired by Montissori philosophy, using Autodesk that can be produced at scale to
help toddlers spend more time off-screens



Growth Marketing DIY Podcast Host                                                                         Feb 2022 - Current

Launched and hosted a podcast for entrepreneurs to help them overcome the most common mistakes.

The podcast achieved 1000+ listeners in 10 episodes
Education


 Bachelor of Commerce, Minor in Business Administration, Cairo University                               Sep 2012 - May 2015

    ●    Best presenter award, in Startup simulation competition 2012
    ●    Publicity head, X-project student activity, for entrepreneurship teaching, 2013


MISC

Meta, Lead Trainer                                                                                           Sep 2020 - Current

In partnership with Startups Without Borders, Meta launched Metaboost program that aims to increase Meta’s products
adoption from entrepreneurs
    ●    I trained 1000+ entrepreneurs on how to use Facebook and Instagram to achieve high growth rates.
    ●    Delivered a public session for 27K attendee across the world (Boost With Facebook Bil Mobile - Diaspora Edition)

                                                                                                       Feb 2022 - May 2022
Convertedin Product Marketing Project
Convertedin is a B2B (subscription model) product for Marketing automation
    ●    Defined the Value proposition
    ●    Worked cross-functionally with UX, product, and engineering teams o revamp the website
    ●    Developed and implemented a Go-To-Market strategy to increase product adoption
    ●    Cross-functional work with the content team and external agency to create product videos
    ●    Managed and optimized channels (Email, Facebook Ads, SEM, Content Marketing) that led to 30% lower CAC



Dhad Growth Marketing Project                                                                           Feb 2021 - Apr 2021

Dhad is a mobile app for audio-books
The objective was to increase listening hours to 10K per month
    ●    Initiated an influencer marketing campaign in KSA with 10+ influencers
    ●    Created successful paid ads campaigns across different channels
    ●    Developed push-notification strategy and content to increase product adoption and user activation
    ●    Over-achieved the listening hours objective (113%)



Gameball Growth Marketing Project                                                                       Apr 2020 - Jan 2021
A B2B (Subscription model) product for customer loyalty
    ●    Developed and implemented the Go-To-Market strategy in France
    ●    Led content team to build and implement SEO Strategy
    ●    Cross-functional work with the content team and external agency to create product videos
    ●    Managed and optimized Marketing channels (Email, Facebook Ads, SEM, Content Marketing)

Skills

 Content Marketing         Media buying              Design thinking           Data-Analysis          Project Management