Mahmoud Essawy
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Summary
I'm a Head of Growth in the eCommerce industry. with over 8 years of experience in digital marketing across all
common channels in MENA.
 
With a great record of proven experience in real estate, eCommerce, and SaaS industries, I was able to manage
more than $3.5M across different channels. And more than $1M during 2020-2021 only. in SaaS and eCommerce.
 
In addition to that, I also have solid experience with leading product analytics tools such as Google Analytics,
Amplitude, and programmatic ad platforms such as Criteo and RTBhouse.
 
Data analysis and critical thinking are my approaches to success.



Experience
Head of Growth
Olife
Jun 2022 - Present (9 months)
At Olife, we believe that everyone should have easy access to high-quality health and wellness
products and services. We aspire to become the go-to online platform for the health and wellness needs
of the people of our region.



Performance Marketing Instructor
EYouth
Feb 2022 - Sep 2022 (8 months)
It was my pleasure to work with amazing people like Eyouth.
I'm honored to teach these great students, with all passion and love.
This was a live interactive course, focusing on Performance Marketing specifically.
 
■ The main goal of these courses is to learn the performance marketing fundamentals in the right way.
■ Starting from knowing the client/company's needs, and how to translate these into actions.
■ Moving forward to how to structure a successful campaign, read and analyze the data, and optimize it
correctly.



Growth Marketing Manager
ExpandCart
Dec 2020 - Dec 2021 (1 year 1 month)
▪#Defining the growth marketing strategy.
▪#Expanding on new sources of traffic, testing,, and evaluating to reach more targeted users.
▪#Defining digital marketing strategy across paid channels.
▪#Defining content strategy to cover the sales funnel stages and buyer personas.
▪#Setting up all needed tools for analytics and campaigns.



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▪#Track and evaluate KPIs of all marketing channels.
▪#Determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted
marketing spend.
▪#Manage the day-to-day marketing campaigns activities across multiple channels including
researching, growing, and optimizing keyword portfolios and bid management strategies and refining
campaigns through ad copy tests, landing pages, negative keywords, etc.
▪#Creating reporting dashboards, using analytics tools (Google Analytics, Google Data Studio,
Amplitude)
▪# Led the performance team to achieve the target KPIs.
▪#Participating in strategic planning, managing the campaigns, assigning tasks related to paid activities,
and following up with the marketing team.
Senior Performance Marketing
Aqarmap.com
Mar 2019 - Dec 2020 (1 year 10 months)
▪#Track and evaluate KPIs across all marketing channels.
▪#Covering the customer life cycle in terms of campaigns to make sure we get the maximum ROAS of
our campaigns.
▪#Manage the day-to-day paid marketing activities across multiple channels including researching,
growing, and optimizing keyword portfolios and bid management strategies and refining campaigns
through ad copy tests, landing pages, negative keywords, etc.
▪#Creating reporting dashboards, using analytics tools (Google Analytics, Google Data Studio,
Amplitude)
▪#Using Dynamic Remarketing Ads, YouTube, App installs, display, smart display, Gmail), and
programmatic ads like Criteo, Vizury, RTBhouse.
▪#Native Ads, SMS, Email campaigns (MailChimp, SendGrid), etc...



Performance Marketing Manager
Millennium Tours,Egypt
Nov 2017 - Jan 2019 (1 year 3 months)
▪#Directly managing many websites & Social Media channels owned by Millennium tours.
▪#Acquire qualified leads from the Gulf region for reservations & trips in Cairo.
▪#Managing the digital campaigns and Remarketing campaigns to achieve the best possible ROAS
from a different platform. And
▪#Set the plan for the social media channels.
▪#Leading the marketing team to achieve the target KPIs.
My Achievement: 26% Growth rate on sales and new acquisitions with less than 1 year.



Performance Marketing Manager
BookingForArab
Nov 2017 - Jan 2019 (1 year 3 months)
 
Set the content strategy for the Hotel reservation website for the MENA region.
 
Optimize digital marketing campaigns across Google Search and Instagram to achieve the best ROAS
and Customer Acquisition cost.



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Senior Performance Marketing
Strategy for Business Solutions
Jul 2017 - Sep 2017 (3 months)
Manage many accounts in different industries like Tourist, Medical, Home furniture... etc.
By running targeted lead & engagement campaigns across FB, Instagram and Google Search.
 
One of my achieves there is running Impression campaign for Al-Nahar hospital for intensive care
unit with a great slogan that reaching more than the campaign goals. For that... the client Renew the
contract with for one year on one occasion instead of renewing it every month.



Digital Marketing Specialist
Media Connect (Egyptian – Kuwaiti) Agancy
Jul 2016 - Jul 2017 (1 year 1 month)
Manage more than 10 accounts on Facebook, Instagram, Google Adwords
on Gulf region especially Kuwait, Saudi Arabia, United Arab Emirates.
with a budget more than 3000 USD monthly budget.
Responsible for:
▪ Content creation, Ideas, Social Responding
▪ Run & Optimize digital marketing campaigns
▪ Data Analysis, Monitoring competitor's



Digital Marketing Specialist
Blooms
Nov 2015 - Jun 2016 (8 months)
Running more than 8 account entertainment field especially pets and animal care.
Based on USA, UK, and Canada.
 
Responsible for:
▪ Marketing Research, Ideas, Social Responding
▪ Develops content and get in touch with fans on the social network
▪ Data Analysis, Monitoring competitor's
Digital Marketing Specialist
Al-Mogaz News
Jun 2015 - Aug 2015 (3 months)
Responsible for:
▪ Develop, implement and manage our social media strategy.
▪ Measure the success of every social media campaign with our social media KPIs.
▪ Manage and oversee social media content.



Digital Marketing Specialist
Shezlong
Jan 2015 - Jul 2015 (7 months)
Shezlong is the first online psychotherapy platform in Egypt to communicate with the
Therapist with great experience and privacy.



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Responsible for:
▪ Create content for Blogs and social networks.
▪ Analyze every single visit for website and contact with patients.
▪ Seeking for deals with a medical website on the same field.
▪ Run online Ads Campaign on Adwords and FB Power Editor.
▪ Monitoring competitor's marketing strategies.



Education
Cairo University
Bachelor's degree, Business Administration and Management, General
2012 - 2016



Licenses & Certifications
Inbound Certification - HubSpot



Google Ads Display Certification
ID: 2724647



Google Ads Search Certification
ID: 25636555



Google Analytics Individual Qualification - Google Analytics for Business
ID: 27128545



Google Adwords 18.5 Hours Ultimate Course   - Udemy
ID: UC-GNX8YHD2



Google Ads Display Certification - Google



Skills
Leadership   •   Mobile Marketing   •   Real Estate Marketing   •   Customer Relationship Management (CRM)   •  
Growth Marketing   •   Data Analysis   •   E-Commerce   •   Coaching   •   Teaching   •   Performance Marketing



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