Founder and CEO
Start Date Jan 9, 2015
End Date Current
Founder and CEO of Taba Silver; an online jewelry brand established in early
2015. Taba Silver has served 50K+ customers and continues to be the pioneer in
customizing jewelry designs for its customers. With over 250K followers on
Instagram and Facebook, Taba Silver remains the biggest online platform for
customizing silver products, with over 80K jewelry designs up its sleeve.
Also serving as an E-commerce Business Consultant specialized in digital media
buying, I have managed to create and implement growth strategies for several
small online businesses. Generating over 2,000 ad campaigns, with a budget of
EGP 1.5M+, strategically growing small online businesses I work with.
Previously, I was the General Manager of Taba Jewelry stores, with 25 offline
stores operating in Sinai for 13 years.
E-commerce Business Strategy Consultant, Freelance Jun. 2020 –
Partnered with online brands of different industries including fashion, jewelry,
home accessories and personal brands.
Examined and analyzed the overall business strategy and provided related
guidance to management and teams.
Managed daily campaign budgets and continually improved cost per
acquisition (CPA), budget allocation, conversion rates (CR), and return on ad
Managed media budget and recommended marketing budget and to deliver
efficient ROI as per clients’ priorities.
Developed and presented creative briefs for visual content production
including supervising Art Direction, styling and photoshoot management.
Ran more than 2K profitable social media ad campaigns with ROAS (return
on ads spent) up to 60x.
Identified market opportunities and created unique business strategies and
plans including brand identity creation, positioning, targeting, advertising and
Implemented tracking for various platforms within Google Analytics and
Google Tag Manager.
Utilized reporting tools to develop insights and provide relevant strategic
recommendations and trends
and action items to achieve goals and provide strategy recommendations.
Managed and analyzed brand profitability, revenue generation, and pricing
Increased audience base through advertising campaigns (from 15K to 100k
followers for some clients).
Founder & CEO, Taba Silver - Estimated net worth EGP 2.5M Jan.
2015 – present
Formulated and successfully implemented strategic business plans with a
strong emphasis on growth, customer retention and quality of service.
Managed marketing campaign performances against preset KPIs, while
putting in effect any needed changes to reach objectives.
Created a strong positioning and targeting strategy tailored to the brand’s
Lead the creative process including the development and presentation of all
creative briefs, supervising content creation, and approval of content.
Supervised supply chain and inventory flow in line with forecasted sales
Hired, trained and managed the operations and customer service
Restructured and streamlined operations to bring cost efficiency, productivity
and future business focus.
Designed an effective system that ensures on-time delivery of orders.
Managed and analyzed revenue generation, profitability and cash flow.
Exceeded sales volume goals through value-focused campaigns.
Increased conversion rate (typically from 10x to12x) and traffic through
online marketing and promotions.
Monthly analysis of financial performance and profitability management.