عن الخبير
Brand Marketing Manager with 7+
years of experience inside the Mobile
Industry, I worked on Digital
Marketing Tasks in 6 Countries
including (IRAQ, KSA, UAE, Algeria,
Tunisia, and Egypt)
PROFILE
EXPERIENCE
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My Portfolio:
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CONTACT
Google Analytics
Social media strategy
Web content development
Copywriting
Corporate blogging
Project management
Planning skills
Market research
SKILLS
HEAD OF DIGITAL MARKETING
HONOR | Mar 2020–May 2022
·Plan, optimize, and analyze digital campaigns for our products
·Develop digital strategy aligned with short-term and long-term marketing goals
·Manage the digital team to execute campaigns & maximize KPIs
·Work closely with retail & e-commerce partners for digital activities integration
across all digital assets
·Communicate with Tech & Lifestyle KOLs about their promoted content in our
campaigns
·Analyse customer's behavior & make accurate predictions regarding customers'
actions towards our digital campaigns and marketing activities
Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
MI COMMUNITY MANAGER
Xiaomi Technology | Jul 2018–Feb 2020
·Take a strategic role in growing Mi Community
(online forum and mobile app) across local markets
·Develop and Create new online marketing campaigns for our events
·Create and publish engaging content & content Optimization according to SEO
·Work closely with distribution partners to recommend and implement
growth strategies for the local community.
·Increase local community participation on Mi Community platforms by driving
campaigns, sign-ups, interacting and responding to user comments, managing
content, including official announcements, and planning activities to connect and
grow Mi fans via online and offline channels
Provide tracking and metrics to communicate and validate interactions
EDUCATION
Bachelor’s Degree in Business
Administration
Ain Shams University |
2009 - 2013
PROFESSIONAL TRAINING
·Data Analysis Track by Udacity & 1 Million Arab Coder Initiative
·Advanced Digital Marketing Nanodegree by Udacity & Egypt FWD Initiative
·Google Analytics for Beginners by Google Analytics Academy
·Google AdWords Search Certification by Google Academy for Ads
·Introduction to Social Media Analytics by Emory University on Coursera.
·Customer Analytics by University of Pennsylvania on Coursera.
Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
on Coursera.
OSAMA SALAH
HAMZA
BRAND MARKETING
MANAGER
DIGITAL MARKETING SPECIALIST
TECNO Mobile | Mar 2016–Jun 2018
·Build and execute content calendar and social media plan for Algeria & Tunisia
·Increase the performance on social media platforms with an effective strategy
·Plan and execute online marketing events if needed.
·Interact with fans, collect feedback from fans, and analyze public opinions
·Plan & organize Fans activities
·Provide sentiment reports and communicate with technical departments to
solve customers' issues (Hardware-System UI-Software-service center)
Collaborate with Bloggers for Product reviews and social buzz
LANGUAGES
Arabic :
Native or bilingual proficiency
English :
Full professional proficiency
BRAND MARKETING MANAGER
Transsion | June 2022–Present
Make new products launch promotion plan and various thematic and quarterly online
marketing activities plan, effective implementation and review;
Expand and maintain KOL/media relations in technology, games, and Lifestyle
categories;
Conduct co-branding cooperation according to brand needs and business needs;
Obtain valuable market information through consumer interviews, and user research,
collect competitors' information and promptly put forward suggestions for
improvement of online market strategies;
Control the overall style of the brand's online communication content to enhance the
brand image and consumer favorability
Marketing team management, integration of internal and external resources
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