Variiance
Role Title
Senior media buyer


 Start Date    Jun 1, 2020

 End Date      Current

 Description
               Digital Marketing Specialist My main goal is

               to translate business goals into successful

               marketing campaigns.

               • Develops attractive and creative content for

               social media pages in both Arabic and English

               languages.

               • Measures and reports performance of all

               digital marketing campaigns, and assess

               against goals (ROI and KPIs).

               • Measures the performance of digital

               marketing efforts using a variety of Web

               analytics tools (Google Analytics, Google

               Search Console, SEMrush, Ahrefs).

               • Develop & implement multi-channel digital

               marketing campaigns including all advertising

               networks, Display Advertising, Pay-PerClick,

               Email Marketing, and social media (LinkedInFacebook- Instagram-TikTok-Twitter)

               Campaigns.

               • Manage the analysis of all campaigns

               across all platforms in order to optimize

               campaign performance