CardoO
Role Title
Media Buyer | Team Leader


 Start Date    Oct 1, 2021

 End Date      Current

 Description
                Help Identify target audiences and plan media campaigns


               - Developing advertising strategies and campaigns with marketing teams to most
               effectively reach the desired audience



               - Proofreading advertising material before launching campaigns


               - Negotiating with advertising sales agents to ensure the most cost-effective deal
               structures



               - Experiment with new platforms and channels



               - Tracking and presenting campaign data such as views, click-throughs rates,
               engagements, and customer conversion rates



               - Determining and managing tasks, issues, risks, and action items


               - Conducting market research and analyzing demographics, media usage,
               psychographics, and buying patterns to define the target audience and campaign
               requirements


               - Monitoring progress and performance and helping teams to make improvements 


               - Ensuring the proper use of collaborative processes and removing impediments
               to the team



               - Tracking project processes, deliverables, and financials


               - Track costs, ad performances, and ROAS