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    360imaging
    Role Title
    Performance Marketing Manager


     Start Date    Oct 31, 2021

     End Date      Current

     Description • Plan, Review, and take ownership for optimization of every online acquisition
                   channel.
• Planning and Implementing SMM/SEM performance acquisition
                   campaigns to meet (KPM).
• Building a digital experience and conversion funnel
                   from design through to booking and tracking.
• Budget forecasting and planning
                   ideal (CAC) ratios in comparison with (LTV).
• Optimize marketing budgets to
                   minimize (CPA) and efficiently scale new customers.
• Developing new ways to
                   sustain and increase customer retention rates (CRR).
• Defining customer profiles
                   through analysis of the acquisition channels for remarketing and product upsell.
•
                   Developing new and innovative campaign concepts and contributing to the team's
                   overall growth strategy with an emphasis on A/B testing.
• Real-time,
                   weekly/monthly reporting.



    Retag
    Role Title
    Growth & Performance Marketing Lead


     Start Date    Feb 1, 2021

     End Date      Sep 30, 2021

     Description
                   # Geographical Expertise: Egypt

                   • Plan, Review, and take ownership for optimization of every online acquisition
                   channel.

                   • Planning and Implementing SMM/SEM performance acquisition campaigns to
                   meet (KPM).

                   • Building a digital experience and conversion funnel from design through to
                   booking and tracking.

               • Budget forecasting and planning ideal (CAC) ratios in comparison with (LTV).

               • Optimize marketing budgets to minimize (CPA) and efficiently scale new
               customers.

               • Developing new ways to sustain and increase customer retention rates (CRR).

               • Defining customer profiles through analysis of the acquisition channels for
               remarketing and product upsell.

               • Developing new and innovative campaign concepts and contributing to the
               team's overall growth strategy with an emphasis on A/B testing.

               • Real-time, weekly/monthly reporting.




Edugram
Role Title
Growth & Performance Marketing Lead


 Start Date    Dec 1, 2020

 End Date      Sep 30, 2021

 Description
               # Geographical Expertise: Egypt

               • Plan, Review, and take ownership for optimization of every online acquisition
               channel.

               • Planning and Implementing SMM/SEM performance acquisition campaigns to
               meet (KPM).

               • Building a digital experience and conversion funnel from design through to
               booking and tracking.

               • Budget forecasting and planning an ideal (CAC) ratios in comparison with (LTV).

               • Optimize marketing budgets to minimize (CPA) and efficiently scale new
               customers.

               • Developing new ways to sustain and increase customer retention rates (CRR).

               • Defining customer profiles through analysis of the acquisition channels for
               remarketing and product upsell.

               • Developing new and innovative campaign concepts and contributing to the
               team's overall growth strategy with an emphasis on A/B testing.

               • Real-time, weekly/monthly reporting.