ContentWish
Role Title
Head of Content


 Start Date    Feb 1, 2021

 End Date      Current

 Description
               Advanced from Freelance Content Writer and Editor roles for continuously
               exceeding content and creative expectations. Oversee content production
               process, end-to-end, including strategy, quality control, and
               supervising/developing content team. Create training materials, SOPs, research
               processes, and questionnaires/surveys in order to secure best practices,
               standards, and systems (human and technological) for content creation,
               distribution, maintenance, retrieval, and repurposing—including real-time
               implementation of content strategies. Conduct market data (competitive
               environment) research and determine the validity of proposed topics/themes to
               create well-informed content. Recruit, train, and develop content writers and
               editors to ensure compatibility with the business’ operations/brand mission.

               Championed pivotal leadership role, spearheading SEO processes, digital
               marketing, and expanding content development portfolio and niche specialties,
               including but not limited to blogs, product
               roundups/comparisons/reviews/descriptions, eCommerce product descriptions,
               service pages, and articles.