Thousand True Fans
Role Title
Co-Founder


 Start Date    May 1, 2014

 End Date      Jul 31, 2017

 Description
               I co-founded Thousand True Fans to help businesses connect with their
               customers and build a deeper relationship with them.

                    Led business development; created and executed cold email outreach
                    strategy, with 18% converting to sales meetings

                    Launched and managed the online resource center across 3 locales for
                    QuickBooks Asia, and created internal EDMs to increase social media
                    engagement

                    Managed Wacoal Singapore's FB page for 2 months, increasing their
                    average daily engagement by 13.5x

                    Ran FB ads for Wacoal Singapore: campaign ads which performed at
                    US$0.11 per click; post engagement ads which performed at US$0.07 per
                    engagement, and video ads which performed at US$0.007 per 3sec view

                    Managed LAC Taut Singapore's Facebook page for a 4 month period,
                    increasing their total likes by 57%, average organic post reach by 1.5x, and
                    average post likes per day by 4.6x