Ahmed Zaater Product Marketing | Digital Marketing | Social Media Strategies Cairo, Egypt **************5 ************** EXPERIENCE Qewam, Full Time— Product Marketing Manager MARCH 2022 - PRESENT - Developed and executed the launching strategy of the “QewamX” product. - Coordinated with potential partners and collaborators. - Worked hand-in-hand with the product manager on the Product documentation files, use cases, and product enhancements. - Worked hand-in-hand with the sales manager to have a better demo-to-onboarding process. - Increased the overall Social Media reach and interactions by +300%. - Launched the new website for QewamX product and the new marketing automation cycle. - Increased the website tra�c by 78%. - Developed an automated onboarding mail journey for all the product users, and launched the other email marketing activities (with open rate of 76%) Quran Academy, Part Time — Product Marketing Manager 2021 - 2022 - Developed an e�ective marketing strategy to communicate the features and benefits of the application to customers. - Reached +2,000,000 people weekly all over the USA, Canada, and east Asia. - Reached the milestone of the first 1,000 app downloads in only 20 days with +100 successful sessions completed. ExpandCart, Full Time— Digital Marketing Manager NOVEMBER 2020 - MARCH 2022 - Increased the total engagement by +168%, total blog tra�c by 60%, and total followers by 147%. - Responsible for digital marketing activities held by the company – Social Media marketing, email marketing, digital campaigns, coordination with influencers’ campaigns and company production such as YouTube videos and Podcast - and the overall company’s digital presence. - Managing a team of social media executives, community managers, copywriters, graphic designers & video editors. Meta, Freelance — Trainer | MetaBoost Program NOVEMBER 2021 - PRESENT - MetaBoost is an intensive training program designed to support entrepreneurs; by teaching them how to develop their businesses and reach more clients through Facebook, WhatsApp and Instagram. ABOUT With 8 years experience in marketing, I managed to build social strategies for top national and multinational entities & work hand-in-hand with top MENA influencers and content creators. When it comes to influencers/content marketing; I was a heavy-user of YouTube that turned his 5 hours/day YouTube surfing into a career, which makes me always aware of the latest trends, di�erent content types, and audience preferences. As a trainer, I trained +2,000 people from +10 countries on digital marketing tactics and soft skills. I also managed to work as a freelance trainer with “Google Digital Garage” and “Boost with Facebook” projects; to train young talents on digital marketing basics and growth hacks. SKILLS Technical Marketing Strategy Social Media Management Digital Campaigns Email Marketing Product Marketing Content Planning Mobile Marketing Strategic Planning Adobe Photoshop Microsoft O�ce ************** ALSAYEGH, Remotely— Social Media Team Lead APRIL 2020 - MARCH 2022 - Develop, implement and manage social media strategy. - Define most important social media KPIs, and pitch strategies for new and potential clients - Manage, oversee social media content, and measure the success of every social media campaign - Work with copywriters and designers to ensure content is informative and appealing Center for Development Services (CDS), Contract — Digital Marketing Consultant MARCH 2017 - 2022 - Managing digital marketing campaigns / training in coordination with a number of embassies such as The embassy of France in Cairo, The embassy of Japan in Cairo, The embassy of Finland in Cairo. Google Digital Garage, Freelance — Authorized Trainer APRIL 2020 - DECEMBER 2020 - Trained +600 marketing passionates on Digital Marketing essential tools, skills & strategies in Google Digital Garage Program. Sheikh AlAmoud, Part Time — Marketing Director FEBRUARY 2018 - JANUARY 2019 - Building digital marketing strategies to increase audience interactions & courses signups, finding new markets, and reshaping new brand image. Diwan Group, Full Time — Senior Social Media Executive AUGUST 2016 - FEBRUARY 2019 - Working on top MENA influencers’ online presence, growing their audience, and finding potential collaboration ideas. - Managing the social content of +440 million subscribers-worth influencers and tv channels. - Reporting monthly performance and potential growth areas. Hult Prize Foundation, Part Time — Campus Director NOVEMBER 2015 - AUGUST 2017 - Ranked one of the top 10 campus directors worldwide. - As Campus Director, I was responsible for organizing and implementing a quarterfinal round of the Hult Prize competition on the Cairo University campus. This includes working with the academic institution, the students, and members of the community to spread awareness of the President's Challenge, and promoting social entrepreneurship as a sustainable means to solve it. Freelance — Social Media Manager OCTOBER 2014 - DECEMBER 2018 - Helping many startups put better strategies. Managing social media presence of various clients, exposed to di�erent types of content/ clients/ nationalities/ platforms, working in di�erent fields (SM planning, content creation, media buying, graphic design). Interpersonal Problem Solving Decision Making Teamwork Communication Presentation Skills Leadership Team Building Analytical Skills COURSES & CERTIFICATIONS Product Marketing - CXL Marketing Strategy - CXL Branding - CXL Audience Growth - YouTube Mobile Advertising - Google Google Analytics - Google Video Advertising - Google Inbound Marketing - HubSpot Social Media - HubSpot Mobile Marketing - LinkedIn SMB TikTok Pro - TikTok Building an Integrated Online Marketing Plan - Project Management Institute (PMI) LANGUAGES Native Arabic. Professional English. REFERENCE Mahmoud AlShafiey Former Marketing Director at “ExpandCart” Cairo, Egypt ma.alshafiey@gmail.com Tamer Solieman VP of Products at “Qewam” Mecca, KSA tsolieman@qewam.com ************** ************** EDUCATION Faculty of Engineering, Architecture Department, Cairo University — Bachelor Degree 2012 - 2018 ONLINE PROFILE ************** Ahmed Medhat CEO of “Builderz” & Former Senior Product Manager at “Quran Academy” Cairo, Egypt amedhat13@gmail.com Ismail ElDesouky Former Head of Content at “Diwan Videos” Paris, France ismail.desouky@gmail.com Kari Ibrahim Project Manager at “CDS” Cairo, Egypt Kari@gozour.org ************** ************** ************** mailto:Kari@gozour.org