Cairo, Egypt | LinkedIn |************** | **************
Cassbana Cairo, Egypt
Product Growth July 2022– Present
● Proposed growth strategy for the investors using financial models for cost optimization with a 50% reduction.
● Monitoring, optimizing, and reporting on product marketing and growth metrics and split-test results. Implement
the marketing strategy recommendations based on sound analytics, experimentation, and test findings.
● Drive continual learning, optimization, and outcomes across the company using SQL queries, with conditions
● Using data to determine what product and marketing activities to run, then actually running the experiments and
sharing the results with post-assessments.
● Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all
key decisions using optimization methodologies and target specific segments.
● Effectively present and communicate analysis and recommendations for new acquisitions and retention.
● Perform A/B experiments with all marketing channels – email campaigns, messaging and social media posts.
Vodafone Cairo, Egypt
Growth Analyst and Decision Support Business Partner November 2019 - July 2022
● Administrated a provision release project with the Sales Team which decreased the accumulated cost by 2mn$,
enhancing the P&L positioning by 9%.
● Designed the first market competitive analysis report for telecommunications, addressing different market
opportunities worth 10m$.
● Proposed 5 Business cases with pricing frameworks including the product propositions with the product life-
cycle and persona of financial services like BNPL, and Nano-lending.,
● Led the negotiations with MasterCard and Alex Bank (Strategic partnerships) on our new pricing by implementing
different scenarios and simulations for the P&L, increasing the old pricing by 10% vs 5%.
● Retrieved 1mn$ in operational costs by identifying a major discrepancy in monthly billings.
● Collaborated with the Business Intelligence team to find discrepancies worth 5mn$ in our billing systems.
Remoteplatz Berlin, Germany
Growth Associate and Co-founder November 2018 – February 2020
● Raised 25k $ for the company in seed funding.
● Negotiated an advantageous partnership leading to an increase the revenue by 30%.
● Increased the retention of employees by 30% using loyalty and educational programs.
Thomson Reuters Cairo, Egypt
Financial Reporter April 2017 – Present
● Translated more than 10 Articles and getting published them on the website.
● Led several interviews with ministries, CEO, and Entrepreneurs discussing several topics and published the
interview after getting revised by the team.
Trainer Galle, Sri-Lanka
Volunteer Lead July 2018 – September 2018
● Coordinated 3 events with team members regarding Career Coaching, generating curriculums for high school
students on several topics, getting scholarships and jobs, and helping more than 10 students land different
Cairo University Cairo, Egypt
BA in Economics, Statistics Graduation Date: June 2018
● Organizations/Awards: Honors Program, Athlete Program, Anzisha Fellow.
Skills: Microsoft Office (Excel, PowerPoint) | SQL | Power BI | Python | Clever Tab| CRM | SAP| Oracle