Sarah S.

Cairo, Egypt
Content Marketing
Social Media
Case Study


                                                                  Sarah Seif
                                                    Communications Consultant & Author.
                                      Former Associate Minister & University Communications Instructor.
                                       30 Mohamed El Maqrify Street, Nasr City, Cairo, Egypt
                             Mobile Number: +2 01098484797                       Email: hello@sarahseif.com
                                       LinkedIn Profile: https://www.linkedin.com/in/sarahseif/


    -     The American University in Cairo, Master of Media Policy (2022)
    -     George Washington University, U.S Foreign Policy, Summer Semester (2022)
    -     The American University in Cairo Integrated Marketing Communications &Theatre GPA : 3.8 (2018)

                                                           PUBLICATIONS & WRITING

    •      January 2022 - Book, How to Be Influential on Social Media, (Dawen Publishers)
    •      December 2021 - Research Paper, Relationship Between Social Media & Quality of Life (LINK)
    •      2018 - Documentary Theatre in Egypt: Devising a New Play in Cairo By Jillian Campana and Sara Seif Arab Stages, Volume
           8 (Spring, 2018). Martin E. Segal Thea tre Center Publications

    •      2018– 2021 - Articles & Journalism Writing
           Broadway World (USA – Covering Egypt) https://www.broadwayworld.com/author/Sarah-Seif
           WAYA (MENA) - https://waya.media/by/sarah-seif/

                                                         ACADEMIC WORK EXPERIENCE

September 2021- Present:
❖   The American University in Cairo, Integrated Marketing Communications, Adjunct Faculty (Instructor)
    -  Prepared the material and course syllabus for course: Online Behavior & Web Analytics.
    -  Taught 60+ students while managing the classroom & assisted students in understanding the curriculum.
    -  Introduced students to digital platforms such as TikTok, Instagram, Facebook and Google analytics while developing a
       curriculum that is experiential based on the application on such platforms.
2016- 2019:
❖       The American University in Cairo, Mass Communication & Theatre Teaching Assistant
            - Assisted 150+ students in Media Law and Policy, Intro to Mass Communication and Theatre courses.

                                                     COMMUNICATIONS WORK EXPERIENCE

May 2022 – June 2022 (Short Term Consultancy)
❖    Maxim Investment Group (Sharmival Project), Strategic Communications Consultant
    -  Developed a Full-Fledged Communications Strategy for a massive scale event including a strategy for Public Relations, Social
       Media, Video Campaigns and Crisis Communications.
September 2021- May 2022
❖       Ministry of Higher Education & Scientific Research (Innovators Support Fund), Communications Consultant
   -      Developed a Communications and Business Development Strategy for the Organization for year 2021-2022.
   -      Recruited a Marketing and Business Development Team for implementing the assigned strategy..
❖       MediaHub Advertising Agency ‫جوهر‬-‫ سعدي‬, Advertising Account Supervisor
        - Managed multiple accounts spanning sectors such as governmental entities, F&B, FinTech and Real Estate.
        - Acted as the contact point between operations for those accounts ensuring fully integrated marketing initiatives for the clients.
        - Collaborated with multiple internal teams such as the creative team and digital team in order to ensure the incorporation of the
        best creative/digital directions into the overall strategies presented to clients.
        - Managed the process for launching multiple campaigns from the client brief to campaign launch.
❖       State Ministry of Information, Associate to the Minister for Communication Affairs
        State Ministry of Information, Head of Crisis Management & Media Monitoring Center
           - Recruited and managed a Team of 10+ Coordinators, establishing the Crisis Communications & Governmental Marketing
           - Worked Closely on developing the Strategic & Communications Plan for the newly established Ministry.
      - Launched 3 main initiatives for the Ministry and supervised operations and execution.
      - Assisted in operations for multiple mega scale events and press conferences.
      - Established the “Governmental and Nation Branding/Marketing Unit”, operating as the creative boutique for the Egyptian
      - Developed Strategic Media & Marketing Communication plans/Campaigns for multiple governmental entities.
      - Wrote multiple copies for ads, press releases for multiple governmental entities.
      - Assisted in Drafting the Official Media Policy Framework for the Ministry.
      - Developed multiple researches of comparative studies with recommendations on Media Policies/Government Communications.
       - Developed a Crisis Communication Manual for Potential Crisis in Egypt & Press Release Responses.
       - Supervised daily reports about multiple Crises’ in Egypt and wrote multiple policy recommendations.
❖      Robusta Studio, Communications Specialist
         - Launched a communications Strategy and Plan for Multiple COVID-19 Relief Hackathons resulting in having 500+ participants.
         - Increased social media audience by 40% in one quarter across all social media platforms.
         - Developed a monthly communications strategy and content plan aligning company objectives with
            communications across multiple departments resulting in higher talent and client reach.
         - Developed an Employer Branding Strategy for key people and management in the company.
         - Managed daily operations of PR, Experience Design, Content Curation, Communications and Social Media, Attendance
            and Operations for ‘E-Commerce Summit’ event and wrote press releases and communicated with media outlets.
❖      Excuse My Content Agency, Business Development Executive
             - Generated key lead sales and pitches & worked on establishing partnerships with sponsors ensuring lead growth.

                                                       EXTRA CURRICULAR ACTIVITIES

 ❖ AUC Theatre Department, Theatre Performer
       - Acted in 4 AUC Theatre Productions and Performed in two Musical Shows and One Tap Dancing Show.
       - Collaboratively wrote a “Documentary” play with my colleagues about Social Justice and performed in it.
 ❖ AUC Student Union
       - Associate Social Responsibility Chairperson
       - General Manager of Academic Services
       - Associate Public Relations Head, Talent Show Project
 ❖ African Hope Refugee School, English Teacher
       - Taught Refugee students English and Storytelling.

                                                          INTERNATIONAL AWARDS

November 2017:
  ❖ The Young Arab Media Leader Award, From UAE Prime Ministry
- Selected as a participant to represent Egypt for attending a media leadership program.
- Trained by Media Professionals from APCO, Reuters, Twitter, Google, LinkedIn, CNN, SkyNewsArabia, MBC Group, Alarabiya,
Bloomberg, NYU Abu Dhabi and Dubai Media City; on Journalism, Digital Storytelling & Communications.

                                                         SCHOLARSHIPS & AWARDS

September 2021
 ❖ Yousef Jameel Leadership Fellowship – Full Academic Fellowship Covering the Masters Program.

February 2021
 ❖ AUC Student Union & Ministry of Higher Education: Student Union Leader Award, for Student Leader turned Industry Leader.

September 2017
 ❖ Moataz Al Alfi Named Scholarship: for Student with Highest Academic & Social Activity Excellence.
 ❖ AUC Dean’s List: Academic Scholarship.

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