Swvl
Role Title
Growth Marketing Manager


 Start Date    Mar 1, 2020

 End Date      Current

 Description
                Leading Swvl’s global new user acquisition for travel category across app and
               web. 



               • Growing markets from scratch while handling the entire digital portfolio. 

               • Improved new user acquisition by 3x while reducing CPA by 2x.

               • Implemented hyper-local setup and predictive budget allocation across all
               campaigns to reduce CPA and increase activation rate.

               • Handling campaigns and budget of x million dollars Yearly across multiple paid
               media channels on different tools such as Smartly. •Test out new paid marketing
               vendors with the goal to scale them globally.

               • Working on automation solutions to run paid marketing at scale.

               • Provide critical reporting to internal and external stakeholders along with
               handling senior communications. 

               • Consistent experiments to optimize return on investment.

               • Measure, analyze, and report performance of digital marketing campaigns &
               incremental impact on overall business goals.

               • Driving business growth through performance channels with a focus on user
               acquisition, purchase value, and purchase frequency