Growth Marketing Manager
Start Date Mar 1, 2020
End Date Current
Leading Swvl’s global new user acquisition for travel category across app and
• Growing markets from scratch while handling the entire digital portfolio.
• Improved new user acquisition by 3x while reducing CPA by 2x.
• Implemented hyper-local setup and predictive budget allocation across all
campaigns to reduce CPA and increase activation rate.
• Handling campaigns and budget of x million dollars Yearly across multiple paid
media channels on different tools such as Smartly. •Test out new paid marketing
vendors with the goal to scale them globally.
• Working on automation solutions to run paid marketing at scale.
• Provide critical reporting to internal and external stakeholders along with
handling senior communications.
• Consistent experiments to optimize return on investment.
• Measure, analyze, and report performance of digital marketing campaigns &
incremental impact on overall business goals.
• Driving business growth through performance channels with a focus on user
acquisition, purchase value, and purchase frequency