Abdallah Syam

Performance Marketing Specialist




I'm Abdallah Syam, a Senior Performance Marketing Specialist, with 3 years

of experience in more industries, I'm a multitasking person and constantly

develop my skills to keep pace with the market.




EXPERIENCE
Performance Marketing Specialist, Self Employed, Freelance

2021— Present




● A plan based on research and analysis of your business and niche.




● Plan and implement digital marketing activities and campaigns.




● Launch social media campaigns (Facebook - Instagram - LinkedIn -

Twitter - Tiktok).




● Launch Google Ads display and search campaigns.




● Setup a proper tracking system for ads by (mention tools you will use

like Google Analytics).




● Relentless optimization of your campaigns and marketing budget.




● Setup retargeting tracking pixels for Facebook, Twitter, etc.




● Previous campaigns bid management optimizations.




● Build ads growth funnel & conversion tracking system.




● Monitoring of your KPIs and campaign implementation and reporting.




Brand Marketing Specialist at J&T Express Egypt, Cairo

August 2022— January 2023




● Developed and executed a comprehensive digital marketing strategy.

● Crafted engaging marketing content with a focus on community

growth.




● Managed planning, execution, and evaluation of marketing activities

and campaigns.




● Created high-quality content for social media.




● Monitored and optimized creative performance across channels.




● Oversaw agency partners for marketing initiatives.




● Launched effective online ad campaigns to increase brand visibility.




● Tracked and analyzed digital marketing performance with web

analytics tools.




Digital Marketing & ECommerce Specialist at AWA Food Solutions, Cairo

May 2021 — August 2022




● Creating digital campaigns budget plans for 3 brands in the market,




Personal Details

Gesr Al Suez, Cairo, Egypt,

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SOCIAL LINKS

LinkedIn

Facebook




SKILLS




 Performance Strategy




 Digital Media Buying




 Advertising Psychology




 Targeting Psychology




 E-commerce Development

 A/B Testing




 Conversion Rate Optimization




 B2B, B2C, D2C Marketing




 Copywriting




 Data Analysis




 Problem Solving




LANGUAGES

 Arabic




 English




that explain how to drive business growth and ensure satisfying ROIs.




● Creating all paid ads campaigns




● Managing the eCommerce part for company products and also

publishing the products in more marketplaces like (Amazon - Noon -

Jumia - Cartona - Talabat).




● Creating the content plan for 2 brands to target the buyer persona.




● Coordinating offline marketing activities and events.




● Managing the social media for 2 brands (S&S - Keto Slim).




● Creating monthly growth reports of social media performance.




Digital Marketing Specialist at Ferdox Business, Cairo

July 2020 — April 2021




● Developed social media content plans and also website content.




● Created the buyer persona for potential customers.

● Created media buying and digital marketing plans.




● Run Social Media Ads& Google Ads campaigns according to agreed

upon digital marketing plan.




● Created lead generation campaigns to attract the target audience.




Account Manager at Espadra, Remotely

March 2020 — September 2020




● Identified and maximized sales opportunities, and increased customer

retention rates.




● Manage Instagram account and up-to-date knowledge of all retail

promotions.




● Helped to increase customer return rates by providing excellent

customer service at all times.




EDUCATION

Bachelors, New Cairo Academy, Cairo

2018 — 2022




● Business Administration




COURSES




 Marketing Psychology (Advertising - Pricing - Targeting)




 Digital Marketing




 Completed Media Buying




 Mini MBA in Entrepreneurship




 The complete Conversion Rate Optimization course




 Amazon Vendor Central

 Noon Seller Support




TOOLS EXPERIENCE

Platforms & tools I worked on:




● Google Analytics




● Google Tag Manager




● Meta Pixel




● Adjust




● Zoho




● AdSpy




● Hootsuite




● Mention




● Emplifi




● Canva




● WooCommerce




● Shopify




● Elementor




● WordPress




● ChatGBT




OTHER EXPERIENCES

● Amazon




● Noon




● Jumia

● Cartona




● Fatoora




● Talabat




● HTML & CSS




     	
     EXPERIENCE

             	
             Performance Marketing Specialist, Self Employed, F

             	
             Brand Marketing Specialist at J&T Express Egypt, C

             	
             Digital Marketing & ECommerce Specialist at AWA Fo

             	
             Digital Marketing Specialist at Ferdox Business, C

             	
             Account Manager at Espadra, Remotely


     	
     EDUCATION

             	
             Bachelors, New Cairo Academy, Cairo


     	
     COURSES

             	
             Marketing Psychology (Advertising - Pricing - Targ

             	
             Digital Marketing

             	
             Completed Media Buying

             	
             Mini MBA in Entrepreneurship

             	
             The complete Conversion Rate Optimization course

             	
             Amazon Vendor Central

             	
             Noon Seller Support

             	
             TOOLS EXPERIENCE

             	
OTHER EXPERIENCES

     	
     Personal Details

          	
          abd


     	
     SOCIAL LINKS

     	
     LANGUAGES