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Identity Magazine
Role Title
Marketing Manager
Start Date Feb 13, 2018
End Date Feb 25, 2019
Description
Creating a revenue stream from online ads, and moving one of Egypt's most
popular entrainment magazines from classic prints into the digital world, was the
challenge here.I was responsible for strategizing and developing the content of the
website and social media presence, and launching PR campaigns with the
country's biggest corporates and institutions.
• I established the editorial direction and introduced new content, which allowed us
to get
+12M monthly reach on social media, and +150,000 monthly visits on the website.
• After adopting the new content strategy, I was able to close deals with top real
estate developers, celebrity dentists and other luxurious brands, which increased
our revenue by 600% (compared to the printed publication's revenue).
Qaaf Gallery
Role Title
Co-Founder/ Chief Marketing Officer (CMO)
Start Date Jan 18, 2017
End Date Current
Description
Staying relevant is the key to success in the fashion industry. Qaaf is a fashion
brand for Gen-Z, and it requires a non-stop research of consumer behavior,
pricing, industry trends, and customer satisfaction and excellency.
• I'm responsible for brand & product management, which includes: brand strategy,
online and offline presence, strategic partnerships, conducting research and study
groups, launching new products, pricing, and setting the annual budget and
targets.
Noon Academy
Role Title
Growth Manager
Start Date Mar 6, 2019
End Date Aug 1, 2021
Description
Being part of the founding team in Egypt, allowed me to contribute on different
fronts like: marketing, operations, and BD. I was also leading the marketplace and
responsible for the course design, matching supply and demand, and leading the
telesales team.
• I was responsible for EGP +15M budget, and lead the online and offline
marketing efforts to acquire +3M active students.
• Restructured the supply, demand and freemium model which increased
activation by 35%.
• Owned the monetization funnel, starting from course design and lead qualifying,
to product-based sales and telesales.
• Designed and implemented A/B-tests that increased revenue by +60%.
• Designated as the company's "value champion" of the value: Being better every
day.
Binance
Role Title
Growth Manager
Start Date Aug 1, 2021
End Date Current
Description As Binance is the world's leading crypto exchange, it was inevitable to have a
presence in MENA, so I joined as the head of Egypt, to open the market and lead:
growth, operations, and partnerships in Egypt and other MENA countries.
• I am responsible for performance marketing, content marketing, SEO, affiliates
and partnerships, influencers marketing, and e-mail marketing, in Egypt and
MENA.
• Localized the content of paid ads, SEO, push notifications and emails into local
accents, which decreased the CAC by 42% and increased ROAS.
• Implemented a new activation process, by conducting weekly activation sessions
to teach new users how to trade, which increased the activation 13%.
• Focused on activating affiliates, by setting a weekly meeting to help with creating
more engaging content, which increased referrals by 30%, and avg. referrals by
an affiliate 20%.