, , , Identity Magazine Role Title Marketing Manager Start Date Feb 13, 2018 End Date Feb 25, 2019 Description Creating a revenue stream from online ads, and moving one of Egypt's most popular entrainment magazines from classic prints into the digital world, was the challenge here.I was responsible for strategizing and developing the content of the website and social media presence, and launching PR campaigns with the country's biggest corporates and institutions. • I established the editorial direction and introduced new content, which allowed us to get +12M monthly reach on social media, and +150,000 monthly visits on the website. • After adopting the new content strategy, I was able to close deals with top real estate developers, celebrity dentists and other luxurious brands, which increased our revenue by 600% (compared to the printed publication's revenue). Qaaf Gallery Role Title Co-Founder/ Chief Marketing Officer (CMO) Start Date Jan 18, 2017 End Date Current Description Staying relevant is the key to success in the fashion industry. Qaaf is a fashion brand for Gen-Z, and it requires a non-stop research of consumer behavior, pricing, industry trends, and customer satisfaction and excellency. • I'm responsible for brand & product management, which includes: brand strategy, online and offline presence, strategic partnerships, conducting research and study groups, launching new products, pricing, and setting the annual budget and targets. Noon Academy Role Title Growth Manager Start Date Mar 6, 2019 End Date Aug 1, 2021 Description Being part of the founding team in Egypt, allowed me to contribute on different fronts like: marketing, operations, and BD. I was also leading the marketplace and responsible for the course design, matching supply and demand, and leading the telesales team. • I was responsible for EGP +15M budget, and lead the online and offline marketing efforts to acquire +3M active students. • Restructured the supply, demand and freemium model which increased activation by 35%. • Owned the monetization funnel, starting from course design and lead qualifying, to product-based sales and telesales. • Designed and implemented A/B-tests that increased revenue by +60%. • Designated as the company's "value champion" of the value: Being better every day. Binance Role Title Growth Manager Start Date Aug 1, 2021 End Date Current Description As Binance is the world's leading crypto exchange, it was inevitable to have a presence in MENA, so I joined as the head of Egypt, to open the market and lead: growth, operations, and partnerships in Egypt and other MENA countries. • I am responsible for performance marketing, content marketing, SEO, affiliates and partnerships, influencers marketing, and e-mail marketing, in Egypt and MENA. • Localized the content of paid ads, SEO, push notifications and emails into local accents, which decreased the CAC by 42% and increased ROAS. • Implemented a new activation process, by conducting weekly activation sessions to teach new users how to trade, which increased the activation 13%. • Focused on activating affiliates, by setting a weekly meeting to help with creating more engaging content, which increased referrals by 30%, and avg. referrals by an affiliate 20%.