Cairo, Egypt
Content Marketing
50 hrs
Vetted By
  Omar abdelnasser
Case Study




Nancy Sayed M. El-Shimi 



                                        E-mail:         **************	   



                                                                                      Address:          35 (A) Abu El Feda Str. – Zamalek, Cairo 






A challenging career where my academic background of communication and analytical skills can be 

utilized and further enhanced. 





• The American University in Cairo 

            Bachelor of Business Administration, fall 2011 

            Concentration: Marketing        

Minor: Economics       

  GPA: 3.4/4.0 Honors 

• High School Diploma, Dar El Tarbiya American School, May 2007    

GPA: 4.0/4.0 

Relevant course work 

• Marketing Research 

Created a marketing plan, SWOT analysis and an implementation plan for a new ghee product "Golden 

Mix" entering the Egyptian market 

• Consumer - Buyer Behavior 

Studied consumer-buying behavior towards real-estate companies by focusing on segmentation of the 

Egyptian market in all areas and constructed a perceptual map "Amer Group" 

• International Marketing 

Analyzed the South African market to position the local Moe-men's restaurant internationally 

• Service Marketing 

Compiled a report on the enhancement of the services provided in hotels "Fairmont Towers Cairo" 

according to customer needs in collaboration with the hotel Marketing manager 

• Marketing Strategy 

Created two brands (four products each) on a simulation database system "MarketStrat" (Research & 

Development, Production level and Pricing for each product each year) 





Graduation Project       (Total grade: A) 

• Due to the prevalent problem of high-income people inability to cook between the ages of (18-45) 

• Solving the problem was by: 

- Inventing a unique cooking experience restaurant 

- Analyzing the business strategy for this investment (operation plan, financial plan, market plan, 

development plan, competitive analysis and the operation risks) 









Career experience 

• Wadi Food Industries, Marketing Executive   (Full Time Job)     May 2012 – Till Now 

- Marketing Department :   

Local Market & Export Market: 

• Assisting in the implementation of marketing programs through ATL/BTL activities 

through the advertising agency. 





• Managing the production of marketing materials for the local & export dep., including: 

leaflets, posters, flyers, newsletters and manuals. 


• Calculating Marketing Budget based on Actual & Forecasted (Local & Export) Sales and 

developing marketing strategies & Mapic marketing calendar. 


• Allocating and updating marketing (Local & Export) spending based on the Marketing 



• Establishing a user friendly file hierarchy enabling Finance dep. to allocate each item 

under Marketing expenses & or Sales expenses based on Key Accounts contracts. 


• Monitoring competitor activity & conducting competitive analysis vs. Wadi Food product 

categories through market visits & retail audit database software. 


• Organizing & Monitoring an effective distribution of the marketing materials. 


• Conducting market analysis for new projects (ex: new outlet store branch opening / 



• Organizing and attending events and exhibitions. 

(Food Gate 2012 / HACE 2012 / Design polis 2013 / Fish Aquarium Taste of Zamalek 

2013 / Elvenue Food Festival 2013) 


• Attending photo shoots for all products SKU label & images. 


• Studying the market, planning & implementing marketing campaigns. 


• Managing a user friendly application for Wadi Food product catalog and Outlets profile 

on "Play Store Android Software Mobiles" through one of the biggest IT companies in 


• Managing Social Media content plan. 




• British Council                                             (Part Time Job)                April-May 2012 

- Invigilator   

• KPMG Hazem Hassan ;Internal Auditor     (Full Time Job)       February -April 2012     

- Risk Advisory & Consulting Department :    

QPR   :   

• Assisted in the preparation of the QPR file of a Multinational GSK pharmaceutical sector 

which involves assessing whether quality services are provided to meet customer needs 

and preferences. 

• Assessing their internal audit charter to protect their financial and reputational assets, as 

well as enhance their business value. 

LDC    : 

• Participated in KPMG Leadership Development Center (LDC) program as a 

representative of KPMG Egypt. 

• Coordinated the stream flow of the program and assisted Assessors in their decisions 

about KPMG HH Managers engagement meetings. 

• Oversees examination process and helped in managing the results of each participant and 

managed the work of the role-players. 

• Prepared an engagement letter for a brokerage company Beltone Brokerage co.,   

• Participated in a conference meeting to address our Advisory Services. 

• Prepared proposals to attach in the engagement letter requested. 

• RITZ Middle East Ltd., Pumps Co.,         (Trainee)         July-August 2010 

- Marketing Department: 

• Assisted in analyzing customer preferences concerning the proficiency, effectiveness and 

usability of the proper water treatment stations & pumps. 


- Sales Department: 

• Monitored sales strategies of water pumps and the buying process via the company's 

website to ensure profitability.     Issuance letter of credit terms and payment conditions 

(F.O.B, C & F and CIF). 


• IN HOUSE Advertising Co,                     May-June 2010   

- Marketing Department: 

• Created the idea of introducing a ghee product to the Egyptian market, invented a 

campaign, T.V ad and radio. 


• BLOM Bank Egypt, Zamalek branch           (Trainee)   July-August 2009 

- Customer Service Department: 

• Handled banking transactions and monetary transfers (Swift). 

- Credit Finance Department: 

• Discussed banking terms and conditions with clients. 

- Letter of Guarantees Department: 

• Assisted in the issuance of letter of guarantees such as: provisional L/G, down payments 

L/G and performance L/G. 


Extracurricular Activities 

• "Champion" in Wadi Food 5S system (June 2012 up till Now): Helping the organization to have a 

basic fundamental & a systematic approach for productivity, quality and safety improvement. 


• Designed Wadi food Export/Local Catalogue & Leaflet (Jan 2013). 


• Designed KPMG HH Advisory Service Brochure (March 2012). 


• Team Leader in -Accounting Link Club AUC (September 2011): Public Relation committee, prepared 

for the execution of the conference. 


• Member in UNAIDS Project Egypt (December 2010): Helped to spread the awareness regarding HIV-

Aids and its prevention program. 


• Member in RITZ M.E. Co. junior team (July 2011):      Designed the company’s brochure and logo. 


• Member in Theatre Club AUC (May, April 2010): Logistics and Public relations committee member, 

organized the execution of the opening ceremony. 


• Member in Bye-Bye Old Campus AUC Event (September 2007): Internal public relations committee 

member, getting catering sponsors and arranged visitors entrance in the ceremony. 


Computer& Language Skills 

• English: Fluent in both spoken and written. 

• Arabic: Mother tongue & Fluent in written. 

• Proficient user of MS office (Word, Excel, SQL, PowerPoint, Access, Outlook). 

• Retail Audit Database Software & FMCG Pulse. 

Personal information   

• Date of Birth: April 21, 1990. 

• Nationality: Egyptian / Canadian.

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