Karim Wanny Egypt **************************** ************** Summary With every minute going by, a company I work with makes more money. Experience Global Growth Consultant Ubuy Inc Jun 2022 - Present (8 months) Cost: 40% less Conversions: 40% more Then 133% more conversions, with 40% AOV increase, for only 40% more budget. This is the beauty of growth marketing mindset in action. Head of Growth Venu (We're hiring!) Apr 2022 - Present (10 months) Growth Marketing Consultant Growth Collective Mar 2022 - Present (11 months) As a growth consultant/expert on Growth Collective, I help startups from all around the world hack the curve of their growth marketing and achieve their milestones Startup Mentor - Growth Marketing Seedstars Mar 2022 - Present (11 months) Helping startups in Seedstars with growth marketing as a consultant and mentor Full Stack Growth Marketing Consultant Stllr Network Jan 2022 - Present (1 year 1 month) As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part of their in-house team or as a management consultant in charge of growth marketing execution, mainly focusing on providing: - Growth Marketing Management Karim Wanny - page 1 ************** - Conversion Rate Optimization - Performance Marketing & Paid Growth - Search Engine Optimization & Organic Growth - Data-driven Content Marketing - Growth Marketing Strategy & Project Management - Team Leadership of Growth taskforce Startup Mentor - Growth Marketing Falak Startups Aug 2021 - Present (1 year 6 months) As a startup mentor, I help founders and upper management develop capabilities that accelerate their growth metrics, using expertise in growth marketing across the region to redefine approach and build team capacity in matters such as: SEO, ASO, Growth Marketing Management, Growth tactics & hacks. Managing Partner OPPA! Egypt Apr 2020 - Present (2 years 10 months) OPPA! is a full-stack growth marketing agency with a global portfolio of clients and a straightforward focus, revenue. Growth Marketing Consultant - CRO contactcars.com Apr 2022 - Sep 2022 (6 months) Providing a holistic approach to ContactCars' growth marketing operations and levers in search of optimization to the conversion rate (CRO for short) driven by data, insights, and statistical significance. Growth Marketing Consultant STARZLY Jun 2021 - Jan 2022 (8 months) Provided the full scope of growth marketing as a consultant acting as Head of Growth; covering a wide array of roles such as: - Performance Marketing - Search Engine Optimization (SEO) - Data-driven decision making - Data-driven content - Product Marketing (Product-led growth) - Cross-functional Team Leadership - Product Development & Management - Market Research Growth Marketing Consultant Mokab Dec 2020 - Jan 2022 (1 year 2 months) As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of the retail brand in Saudi Arabia, Mokab. Karim Wanny - page 2 Growth marketing achievements and key results are: Increased revenue by 300% in Q1 2021 and net profit by 150% Increased revenue by 650% H1 '21 vs. previous This growth has been achieved with the team through: - Rebuilt all performance marketing processes for a data-driven approach using session recording, keyword research, user intent, journey analysis, UX research, google analytics, and first-party tracking. - Rectified the brand positioning and perception (Online presence was attracting the wrong niche, we fixed that.) - Enhanced overall copywriting and visual elements which led to 100% lift in results on same budget. - Increased online customers' satisfaction with shopping experience by 80% in 2 months - Multiplied revenue on Ad Spend through growth tactics by 2X from December to February, then multiplied by 2X again from February to March. - Led the efforts of brand development and brand management (Especially positioning) Extraordinary achievement as a growth marketer: Our numbers attracted an investor who invested 2X the spend on online ads in April. Head Of Digital Marketing Mash World Sep 2019 - Oct 2021 (2 years 2 months) Driving growth both internally and on the client-side through data-driven marketing and leadership of digital marketing human and technical resources. 2021 we integrated all these to implement growth marketing for one of our clients to achieve: Cost was cut by 20% The conversion rate Increased to 110% Revenue from marketing increased by 161% Average servicing impact: Cost-cutting by 20-30% Revenue increased by 750% User acquisition increased by 1100% 30-35% new market share acquisition Expansion to at least 1 country during the contract Business growth objectives and key results usually include: User acquisition and retention, building a scalable growth engine and funnel, maximizing cost per revenue, CAC, building and optimizing buyer journey using growth analytics. Platforms utilized: Facebook Ads - Google Ads - LinkedIn - Snapchat - Tiktok - Youtube - Google Analytics - Shopify - HubSpot Industries: Karim Wanny - page 3 SaaS - PaaS - CPaaS - E-commerce - NGO - Software - Telecom - PR - Research & Development - ERP - Retail & POS - IT - Banking & Finance - Health & Medical - Insurance - Supply Chain & Logistics Operation types served: B2B - B2C Growth Marketing Consultant Noon - The Social Learning Platform Aug 2020 - Aug 2021 (1 year 1 month) Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and growth marketing strategies across paid and organic channels. Growth marketing achievements, with all the teamwork, are as follows: • 200% increase in user acquisition conversion rate • 260% increase in user to active user conversion rate • Doubled the exposure and utilized advertising placements Utilized google, web, and data analytics to review user behavior and journey touchpoints to implement and improve growth marketing tactics and overall retention & engagement rate. Implemented a neuroscience marketing structure on overall brand communications which resulted in 100% lift in growth marketing metrics Performance Marketing Consultant, Growth Rocket Internet SE Dec 2020 - Jul 2021 (8 months) Supporting Rocket Internet Entrepreneurs-in-Residence venture growth through rigorous experimentation and deployment of performance marketing strategies. (Growth Marketing) and new business development. Online Advertising Consultant Noon - The Social Learning Platform May 2020 - May 2020 (1 month) • Tracked and analyzed paid acquisition means and strategies for Noon Academy. • Audited main metrics and KPIs alongside spend and ROAS. • Recommended strategies that would enhance quality and performance of acquisition campaigns and user to active user conversion rate. • Delivered induction to responsible team on online advertising tactics and best practices. Media Buying Consultant BrandNew Ads Nov 2019 - Mar 2020 (5 months) Google (SEM) & Facebook Advertising Consulting Achievements: • Accurate campaign planning led to quick and positive campaign scaling while maintaining results. Karim Wanny - page 4 • Campaign scaling strategies drove 300% exposure for the same budget. This reflect as a massive client ads reach with utmost budget efficiency. Inbound Marketing Manager Mash World Sep 2018 - Sep 2019 (1 year 1 month) Responsible for the operations of Mash World's Digital Marketing division; including the on-boarding, development, and maintenance of internal and external (client-side) assets for the purpose of growth. Digital Marketing Duties include planning, organizing, leading, controlling, and managing: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Content Marketing Management - Social Media Advertising - Conversion Rate Optimization - Digital Public Relations Achievements: • Established and led several departments • Created new services and bundles that upsold 60% of clients • Redefined client acquisition and on-boarding journeys that tripled active clients throughout 2019 to 2020 • Created PR campaigns that increased Mash World's exposure by 300% in 2019 • Hired and trained the digital media team in Q4 2018 and Q1 2019 that is now leading Mash World different departments in Q4 2020. SEO Consultant York Towers Mar 2019 - May 2019 (3 months) Duties and responsibilities: - Planned, developed and implemented a Real Estate SEO strategy - Led the team of web development, SEO, Content, and Social Media team towards achieving the goals of the SEO strategy. - Assisted with enhancement of layout and UI/UX of York Towers website. Achievements: • 164% increase in users through organic traffic • 64% increase in lead conversion rate (real estate leads) SEO & SEM Consultant Hewmon Inc. Dec 2018 - Jan 2019 (2 months) - Delivered Search Engine Optimization guidelines and recommendations for Veil's website - Assisted with the creation and optimization of Google Ads initial campaigns in USA SEO Team Leader Karim Wanny - page 5 Green Hat Agency Apr 2018 - Sep 2018 (6 months) Responsible for: Managing Green Hat's own digital assets in besides to clients' - Executing directly and indirectly (through a team of SEO specialists with different levels of experience) - Planning, organizing, leading, and controlling all SEO activities delivered by Green Hat - Progress reports to management and clients - Recruitment and training of SEO team members Digital Marketing Specialist ESLSCA University Apr 2017 - Jun 2018 (1 year 3 months) Biggest Achievements: Coined the term and Planned the events: Hack the Curve I and II Primarily in SEO for ESLSCA: - Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online Marketing techniques and KPIs - Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication endeavors. - Managing Internal Communication of ESLSCA, through the management of FTP servers, employee engagement, and focus groups Other Marketing Responsibilities: - Creating and managing blended (online & offline) events that help increase conversions on ESLSCA's educational programs - Creating Social Media Marketing campaigns for different segments targeted the by organization - Assisting the implementation of online marketing strategies and campaigns - Administrating the creation and update of different marketing enhancements such as process automation Freelance Blogger Arageek - أراجيك Jul 2015 - Feb 2017 (1 year 8 months) - Writing topics & articles for the website - Simplifying complicated scientific facts - Enriched content creation Online Marketing Executive We travel Jun 2015 - Apr 2016 (11 months) - Developed and delivered strategic marketing objectives, plans, and advise on re-development in the run up from Q2 2015 to the next strategic period Q1 2016. Karim Wanny - page 6 - Analyzed and carried out different online marketing activities that are aligned with business objectives and agreed upon within the organization. - Led all aspects of We Travel’s online marketing to meet established objectives for growth and profitability - Supervised the delivery of services in a high quality to ensure brand recognition and positioning. Marketing Executive Jul 2015 - Mar 2016 (9 months) I help small and medium size companies realize their capabilities, and develop a highly effective strategy through: 1- Understanding internal capabilities and available resources 2- In-depth research of current business problems, and future risks 3- Developing an outline of possible solutions and alternatives through innovative thinking 4- Managing change and innovation, this is the strategy-implementation phase 5- Monitoring results, and modifying different variables for the best outcome 6- Handing over the Strategic Chart, and providing assistance to prevent variation. 7- Ensuring Sustainability. This works on Human Resources, Quality Management, Financials, Project/Product Management, Portfolio (Packaging, Pricing, Cost-Management..), and of course.. Marketing. I am solving the main issues that cause the failure of around 90% of startups in their first years. I can also make companies more efficient in using resources through eliminating waste and increasing returns, and more effective on results such as Market Share and Customer Satisfaction. Therefore making companies more profitable, and more empowered to grow. Digital Marketer CORE Training and Consulting Dec 2014 - May 2015 (6 months) - Developed and managed digital marketing campaigns. - Tracked conversion rates and made improvements to content marketing techniques. - Generated leads and prospect customers for the Customer Relations department to handle. - Oversaw the social media strategy for the company. - Managed online brand and product awareness campaigns. - Assisted in the redesign of the company website. - Revamped the content on the company website UK Communications Team Member Vodafone Nov 2014 - Feb 2015 (4 months) Liaising and communicating new policies, feedback, workflow enhancements between Egypt & UK contact center sites International Customer Service Representative Karim Wanny - page 7 Vodafone May 2014 - Feb 2015 (10 months) Job Description: - Creatively resolving customers' issues - Ensuring customers' satisfaction with the service and the brand - Mentoring and supporting new employees Achievements: - Top Achiever: 1st Rank on Christmas time. - Top Achiever: Awarded for performance, while working Double shifts. - Top Overtime: Surpassed 200% above the original working hours. - Highest Customer Satisfaction Percentage. - Top Achiever: Ranked 1st on nearly 440 other advisers. Top problem solver as a long score, 3 months in a raw. Education CXL Nov 2020 - Nov 2021 Minia University Bachelor's Degree, Geographic Information Science and Cartography 2012 - 2018 Licenses & Certifications The Art of Negotiation - Coursera Course Certificates 2JFFLZT3SHMM Essentials of Entrepreneurship: Thinking & Action - Coursera Course Certificates PANLW48UMAGW Project Management: The Basics for Success - Coursera Course Certificates WVTNWFU3A8UE Managing Your Money: MBA Insights for Undergraduates - Coursera Course Certificates KJCL3YTSSBSV Effective Problem-Solving and Decision-Making - Coursera Course Certificates 4YTVW2DFH4F9 Karim Wanny - page 8 Fundamentals of Management - Coursera Course Certificates DYV7BMCVRQVK Work Smarter, Not Harder: Time Management for Personal & Professional Productivity - Coursera Course Certificates XANHJGZ732YL Communication in the 21st Century Workplace - Coursera Course Certificates DY5FABMAZEMF Finance for Non-Financial Professionals - Coursera Course Certificates F5GDC74TS732 Initiating and Planning Projects - Coursera Course Certificates TLU26KPSVE8M Budgeting and Scheduling Projects - Coursera Course Certificates 66XAQAEW2FRZ Managing Project Risks and Changes - Coursera Course Certificates QDVQNVATZD4J High-Impact Business Writing - Coursera Course Certificates PMKXXDHDJYUJ Foundations of Business Strategy - Coursera Course Certificates 2EQUAPTFYKBD Human Resources Strategic Management Management for a Competitive Edge Principles of Project Management Professional Communication Essentials - Udemy Quality Management - Alison - Empower Yourself Karim Wanny - page 9 Fundamentals of Sales - Udemy Strategic Management - Coursera Course Certificates 7R4Y2YREX2NE Change and Innovation Management - Udemy Competitive Strategy - Coursera Course Certificates Advanced Competitive Strategy - Coursera Course Certificates Fundamentals of Product Management - Udemy Introduction to Project Management - Udemy Emergency Management Entrepreneurial Marketing - MIT Sloan School of Management Organizational Change - Udemy Introduction to Product Management - Udemy Creative Problem Solving and Decision Making - edX Leadership: #1 Key to Success - Udemy Internal Communication Methods - Udemy Organizational Design - Udemy Process Leader Framework - Udemy Lean Six Sigma - Green Belt - Udemy Effective Small Business Marketing - Udemy Karim Wanny - page 10 Operations Management - Udemy Business Development, Information Management - Udemy Introduction to Management - Udemy Introduction to Organizations - Udemy Stock Market Foundations - Udemy Emotional Intelligence: Handling strong emotions in workplace - Udemy HR in the 21st Century - Udemy Negotiation and Conflict Resolution Business Model Design - Udemy The Enterprise Lean Startup Guide - Udemy Practical Finance - Udemy Innovation for Powerful Outcomes Solving Business Problems - LinkedIn Strategic Planning Fundamentals - LinkedIn Foundations of Business Strategy - Udemy An Introduction to Consumer Neuroscience & Neuromarketing - Coursera Course Certificates TFWKXC4EFH55 Introduction to Cloud Computing - Udemy Basics of Scrum, Agile, and Project Delivery - Udemy Karim Wanny - page 11 Introduction to Financial Modeling - Udemy Social Psychology Fundamentals - Udemy Lean Canvas Course - Udemy Premier Pro 101 - Udemy Inbound - HubSpot Academy Issued Sep 2018 - Expires Oct 2020 Inbound Marketing Certified - HubSpot Issued Oct 2018 - Expires Nov 2020 Inbound Certified - HubSpot Academy Issued Sep 2018 - Expires Oct 2020 Certified Media Planning Professional - Meta Negotiating: A Toolkit for Advancing Your Interests - LinkedIn Artificial Intelligence Tools and Concepts - LinkedIn Impromptu Speaking - LinkedIn Applied neuromarketing - CXL Institute 26663777 Advanced AI for marketers - CXL Institute 25627865 A/B testing mastery - CXL Institute 25628098 Growth Hacking Tips - LinkedIn Marketing Foundations: Value Proposition Development - LinkedIn Karim Wanny - page 12 Advanced Facebook Advertising - LinkedIn Growth Hacking Foundations - LinkedIn Marketing: Conversion Rate Optimization - LinkedIn Machine Learning and AI Foundations: Predictive Modeling Strategy at Scale - LinkedIn Artificial Intelligence for Marketing - LinkedIn Product Management: Building a Product Strategy - LinkedIn Business Process Improvement - LinkedIn Lifecycle Marketing Foundations - LinkedIn Advanced Branding - LinkedIn Marketing Foundations: Consumer Behavior - LinkedIn Augmented Reality Marketing - LinkedIn Coaching and Developing Employees - LinkedIn Agile Marketing Foundations - LinkedIn Data Strategy - LinkedIn Smart Thinking: Overcoming Complexity - LinkedIn Skills Growth Marketing • Management • Business Strategy • Project Management • Search Engine Optimization (SEO) • Google Ads • Google Analytics • Team Leadership • Team Management • Search Engine Marketing (SEM) Karim Wanny - page 13