Karim W.

Cairo, Egypt
Content Marketing
Conversion Rate Optimization
Data & Analytics
Full Stack Growth Marketing
Growth Hacking
Lead Generation
Paid Performance
SEO & Organic Growth
300 hrs
Case Study


Karim Wanny





With every minute going by, a company I work with makes more money.

Global Growth Consultant

Ubuy Inc

Jun 2022 - Present (8 months)

Cost: 40% less

Conversions: 40% more



133% more conversions, with 40% AOV increase, for only 40% more budget.


This is the beauty of growth marketing mindset in action.

Head of Growth

Venu (We're hiring!)

Apr 2022 - Present (10 months)

Growth Marketing Consultant

Growth Collective

Mar 2022 - Present (11 months)

As a growth consultant/expert on Growth Collective, I help startups from all around the world hack the

curve of their growth marketing and achieve their milestones

Startup Mentor - Growth Marketing


Mar 2022 - Present (11 months)

Helping startups in Seedstars with growth marketing as a consultant and mentor

Full Stack Growth Marketing Consultant

Stllr Network

Jan 2022 - Present (1 year 1 month)

As a Growth Marketing Consultant, I provide services to companies in MENA region, whether as part

of their in-house team or as a management consultant in charge of growth marketing execution, mainly

focusing on providing:


- Growth Marketing Management

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-   Conversion Rate Optimization

-   Performance Marketing & Paid Growth

-   Search Engine Optimization & Organic Growth

-   Data-driven Content Marketing

- Growth Marketing Strategy & Project Management

- Team Leadership of Growth taskforce

Startup Mentor - Growth Marketing

Falak Startups

Aug 2021 - Present (1 year 6 months)

As a startup mentor, I help founders and upper management develop capabilities that accelerate their

growth metrics, using expertise in growth marketing across the region to redefine approach and build

team capacity in matters such as: SEO, ASO, Growth Marketing Management, Growth tactics & hacks.

Managing Partner

OPPA! Egypt

Apr 2020 - Present (2 years 10 months)

OPPA! is a full-stack growth marketing agency with a global portfolio of clients and a straightforward

focus, revenue.

Growth Marketing Consultant - CRO


Apr 2022 - Sep 2022 (6 months)

Providing a holistic approach to ContactCars' growth marketing operations and levers in search of

optimization to the conversion rate (CRO for short) driven by data, insights, and statistical significance.

Growth Marketing Consultant


Jun 2021 - Jan 2022 (8 months)

Provided the full scope of growth marketing as a consultant acting as Head of Growth; covering a wide

array of roles such as:

- Performance Marketing

- Search Engine Optimization (SEO)

- Data-driven decision making

- Data-driven content

- Product Marketing (Product-led growth)

- Cross-functional Team Leadership

- Product Development & Management

- Market Research

Growth Marketing Consultant

Dec 2020 - Jan 2022 (1 year 2 months)

As a Growth Marketing Consultant, I am responsible for maximizing the revenue (and therefore profit) of

the retail brand in Saudi Arabia, Mokab.

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Growth marketing achievements and key results are:

Increased revenue by 300% in Q1 2021 and net profit by 150%

Increased revenue by 650% H1 '21 vs. previous


This growth has been achieved with the team through:


- Rebuilt all performance marketing processes for a data-driven approach using session recording,

keyword research, user intent, journey analysis, UX research, google analytics, and first-party tracking.

- Rectified the brand positioning and perception (Online presence was attracting the wrong niche, we

fixed that.)

- Enhanced overall copywriting and visual elements which led to 100% lift in results on same budget.

- Increased online customers' satisfaction with shopping experience by 80% in 2 months

- Multiplied revenue on Ad Spend through growth tactics by 2X from December to February, then

multiplied by 2X again from February to March.

- Led the efforts of brand development and brand management (Especially positioning)


Extraordinary achievement as a growth marketer:

Our numbers attracted an investor who invested 2X the spend on online ads in April.

Head Of Digital Marketing

Mash World
Sep 2019 - Oct 2021 (2 years 2 months)

Driving growth both internally and on the client-side through data-driven marketing and leadership of

digital marketing human and technical resources.


2021 we integrated all these to implement growth marketing for one of our clients to achieve:

Cost was cut by 20%

The conversion rate Increased to 110%

Revenue from marketing increased by 161%


Average servicing impact:


Cost-cutting by 20-30%

Revenue increased by 750%

User acquisition increased by 1100%

30-35% new market share acquisition

Expansion to at least 1 country during the contract


Business growth objectives and key results usually include:

User acquisition and retention, building a scalable growth engine and funnel, maximizing cost per

revenue, CAC, building and optimizing buyer journey using growth analytics.


Platforms utilized:

Facebook Ads - Google Ads - LinkedIn - Snapchat - Tiktok - Youtube - Google Analytics - Shopify -




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SaaS - PaaS - CPaaS - E-commerce - NGO - Software - Telecom - PR - Research & Development -

ERP - Retail & POS - IT - Banking & Finance - Health & Medical - Insurance - Supply Chain & Logistics


Operation types served:

B2B - B2C

Growth Marketing Consultant

Noon - The Social Learning Platform

Aug 2020 - Aug 2021 (1 year 1 month)

Helped Noon Academy reach 5.5 million students in Egypt through data-driven, robust acquisition and

growth marketing strategies across paid and organic channels.


Growth marketing achievements, with all the teamwork, are as follows:

• 200% increase in user acquisition conversion rate

• 260% increase in user to active user conversion rate

• Doubled the exposure and utilized advertising placements


Utilized google, web, and data analytics to review user behavior and journey touchpoints to implement

and improve growth marketing tactics and overall retention & engagement rate.


Implemented a neuroscience marketing structure on overall brand communications which resulted in

100% lift in growth marketing metrics

Performance Marketing Consultant, Growth

Rocket Internet SE

Dec 2020 - Jul 2021 (8 months)

Supporting Rocket Internet Entrepreneurs-in-Residence venture growth through rigorous

experimentation and deployment of performance marketing strategies. (Growth Marketing) and new

business development.

Online Advertising Consultant

Noon - The Social Learning Platform

May 2020 - May 2020 (1 month)

• Tracked and analyzed paid acquisition means and strategies for Noon Academy.

• Audited main metrics and KPIs alongside spend and ROAS.

• Recommended strategies that would enhance quality and performance of acquisition campaigns and

user to active user conversion rate.

• Delivered induction to responsible team on online advertising tactics and best practices.

Media Buying Consultant

BrandNew Ads

Nov 2019 - Mar 2020 (5 months)

Google (SEM) & Facebook Advertising Consulting



• Accurate campaign planning led to quick and positive campaign scaling while maintaining results.

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• Campaign scaling strategies drove 300% exposure for the same budget. This reflect as a massive

client ads reach with utmost budget efficiency.

Inbound Marketing Manager

Mash World
Sep 2018 - Sep 2019 (1 year 1 month)

Responsible for the operations of Mash World's Digital Marketing division; including the on-boarding,

development, and maintenance of internal and external (client-side) assets for the purpose of growth.


Digital Marketing Duties include planning, organizing, leading, controlling, and managing:

- Search Engine Optimization (SEO)

- Search Engine Marketing (SEM)

- Content Marketing Management

- Social Media Advertising

- Conversion Rate Optimization

- Digital Public Relations



• Established and led several departments

• Created new services and bundles that upsold 60% of clients

• Redefined client acquisition and on-boarding journeys that tripled active clients throughout 2019 to


• Created PR campaigns that increased Mash World's exposure by 300% in 2019

• Hired and trained the digital media team in Q4 2018 and Q1 2019 that is now leading Mash World

different departments in Q4 2020.

SEO Consultant

York Towers

Mar 2019 - May 2019 (3 months)

Duties and responsibilities:

- Planned, developed and implemented a Real Estate SEO strategy

- Led the team of web development, SEO, Content, and Social Media team towards achieving the goals

of the SEO strategy.

- Assisted with enhancement of layout and UI/UX of York Towers website.



• 164% increase in users through organic traffic

• 64% increase in lead conversion rate (real estate leads)

SEO & SEM Consultant

Hewmon Inc.

Dec 2018 - Jan 2019 (2 months)

- Delivered Search Engine Optimization guidelines and recommendations for Veil's website

- Assisted with the creation and optimization of Google Ads initial campaigns in USA

SEO Team Leader

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Green Hat Agency

Apr 2018 - Sep 2018 (6 months)

Responsible for:


Managing Green Hat's own digital assets in besides to clients'


- Executing directly and indirectly (through a team of SEO specialists with different levels of experience)

- Planning, organizing, leading, and controlling all SEO activities delivered by Green Hat

- Progress reports to management and clients

- Recruitment and training of SEO team members

Digital Marketing Specialist

ESLSCA University

Apr 2017 - Jun 2018 (1 year 3 months)

Biggest Achievements:

Coined the term and Planned the events: Hack the Curve I and II



Primarily in SEO for ESLSCA:

- Managing ESLSCA's international presence (Uganda, Lebanon, etc..) in coherence with SEO & Online

Marketing techniques and KPIs

- Writing marketing copies for the Blog, Proposals, Brochures, and other Marketing Communication

- Managing Internal Communication of ESLSCA, through the management of FTP servers, employee

engagement, and focus groups



Other Marketing Responsibilities:

- Creating and managing blended (online & offline) events that help increase conversions on ESLSCA's

educational programs

- Creating Social Media Marketing campaigns for different segments targeted the by organization

- Assisting the implementation of online marketing strategies and campaigns

- Administrating the creation and update of different marketing enhancements such as process


Freelance Blogger

Arageek - ‫أراجيك‬
Jul 2015 - Feb 2017 (1 year 8 months)

- Writing topics & articles for the website

- Simplifying complicated scientific facts

- Enriched content creation

Online Marketing Executive

We travel

Jun 2015 - Apr 2016 (11 months)

- Developed and delivered strategic marketing objectives, plans, and advise on re-development in the

run up from Q2 2015 to the next strategic period Q1 2016.

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- Analyzed and carried out different online marketing activities that are aligned with business objectives

and agreed upon within the organization.

- Led all aspects of We Travel’s online marketing to meet established objectives for growth and


- Supervised the delivery of services in a high quality to ensure brand recognition and positioning.

Marketing Executive

Jul 2015 - Mar 2016 (9 months)

I help small and medium size companies realize their capabilities, and develop a highly effective

strategy through:


1- Understanding internal capabilities and available resources

2- In-depth research of current business problems, and future risks

3- Developing an outline of possible solutions and alternatives through innovative thinking

4- Managing change and innovation, this is the strategy-implementation phase

5- Monitoring results, and modifying different variables for the best outcome

6- Handing over the Strategic Chart, and providing assistance to prevent variation.

7- Ensuring Sustainability.


This works on Human Resources, Quality Management, Financials, Project/Product Management,

Portfolio (Packaging, Pricing, Cost-Management..), and of course.. Marketing.


I am solving the main issues that cause the failure of around 90% of startups in their first years.


I can also make companies more efficient in using resources through eliminating waste and increasing

returns, and more effective on results such as Market Share and Customer Satisfaction.


Therefore making companies more profitable, and more empowered to grow.

Digital Marketer

CORE Training and Consulting

Dec 2014 - May 2015 (6 months)

- Developed and managed digital marketing campaigns.

- Tracked conversion rates and made improvements to content marketing techniques.

- Generated leads and prospect customers for the Customer Relations department to handle.

- Oversaw the social media strategy for the company.

- Managed online brand and product awareness campaigns.

- Assisted in the redesign of the company website.

- Revamped the content on the company website

UK Communications Team Member


Nov 2014 - Feb 2015 (4 months)

Liaising and communicating new policies, feedback, workflow enhancements between Egypt & UK

contact center sites

International Customer Service Representative

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May 2014 - Feb 2015 (10 months)

Job Description:


- Creatively resolving customers' issues

- Ensuring customers' satisfaction with the service and the brand

- Mentoring and supporting new employees




- Top Achiever: 1st Rank on Christmas time.

- Top Achiever: Awarded for performance, while working Double shifts.

- Top Overtime: Surpassed 200% above the original working hours.

- Highest Customer Satisfaction Percentage.

- Top Achiever: Ranked 1st on nearly 440 other advisers.


Top problem solver as a long score, 3 months in a raw.



Nov 2020 - Nov 2021

Minia University

Bachelor's Degree, Geographic Information Science and Cartography

2012 - 2018

Licenses & Certifications

The Art of Negotiation - Coursera Course Certificates


Essentials of Entrepreneurship: Thinking & Action - Coursera Course Certificates


Project Management: The Basics for Success - Coursera Course Certificates


Managing Your Money: MBA Insights for Undergraduates - Coursera Course



Effective Problem-Solving and Decision-Making - Coursera Course Certificates


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Fundamentals of Management - Coursera Course Certificates


Work Smarter, Not Harder: Time Management for Personal & Professional

Productivity - Coursera Course Certificates


Communication in the 21st Century Workplace - Coursera Course Certificates


Finance for Non-Financial Professionals - Coursera Course Certificates


Initiating and Planning Projects - Coursera Course Certificates


Budgeting and Scheduling Projects - Coursera Course Certificates


Managing Project Risks and Changes - Coursera Course Certificates


High-Impact Business Writing - Coursera Course Certificates


Foundations of Business Strategy - Coursera Course Certificates


Human Resources

Strategic Management

Management for a Competitive Edge

Principles of Project Management

Professional Communication Essentials - Udemy

Quality Management - Alison - Empower Yourself

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Fundamentals of Sales - Udemy

Strategic Management - Coursera Course Certificates


Change and Innovation Management - Udemy

Competitive Strategy - Coursera Course Certificates

Advanced Competitive Strategy - Coursera Course Certificates

Fundamentals of Product Management - Udemy

Introduction to Project Management - Udemy

Emergency Management

Entrepreneurial Marketing - MIT Sloan School of Management

Organizational Change - Udemy

Introduction to Product Management - Udemy

Creative Problem Solving and Decision Making - edX

Leadership: #1 Key to Success - Udemy

Internal Communication Methods - Udemy

Organizational Design - Udemy

Process Leader Framework - Udemy

Lean Six Sigma - Green Belt - Udemy

Effective Small Business Marketing - Udemy

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Operations Management - Udemy

Business Development, Information Management - Udemy

Introduction to Management - Udemy

Introduction to Organizations - Udemy

Stock Market Foundations - Udemy

Emotional Intelligence: Handling strong emotions in workplace - Udemy

HR in the 21st Century - Udemy

Negotiation and Conflict Resolution

Business Model Design - Udemy

The Enterprise Lean Startup Guide - Udemy

Practical Finance - Udemy

Innovation for Powerful Outcomes

Solving Business Problems - LinkedIn

Strategic Planning Fundamentals - LinkedIn

Foundations of Business Strategy - Udemy

An Introduction to Consumer Neuroscience & Neuromarketing - Coursera Course



Introduction to Cloud Computing - Udemy

Basics of Scrum, Agile, and Project Delivery - Udemy

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Introduction to Financial Modeling - Udemy

Social Psychology Fundamentals - Udemy

Lean Canvas Course - Udemy

Premier Pro 101 - Udemy

Inbound - HubSpot Academy

Issued Sep 2018 - Expires Oct 2020

Inbound Marketing Certified - HubSpot

Issued Oct 2018 - Expires Nov 2020

Inbound Certified - HubSpot Academy

Issued Sep 2018 - Expires Oct 2020

Certified Media Planning Professional - Meta

Negotiating: A Toolkit for Advancing Your Interests - LinkedIn

Artificial Intelligence Tools and Concepts - LinkedIn

Impromptu Speaking - LinkedIn

Applied neuromarketing - CXL Institute


Advanced AI for marketers - CXL Institute


A/B testing mastery - CXL Institute


Growth Hacking Tips - LinkedIn

Marketing Foundations: Value Proposition Development - LinkedIn

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Advanced Facebook Advertising - LinkedIn

Growth Hacking Foundations - LinkedIn

Marketing: Conversion Rate Optimization - LinkedIn

Machine Learning and AI Foundations: Predictive Modeling Strategy at Scale -


Artificial Intelligence for Marketing - LinkedIn

Product Management: Building a Product Strategy - LinkedIn

Business Process Improvement - LinkedIn

Lifecycle Marketing Foundations - LinkedIn

Advanced Branding - LinkedIn

Marketing Foundations: Consumer Behavior - LinkedIn

Augmented Reality Marketing - LinkedIn

Coaching and Developing Employees - LinkedIn

Agile Marketing Foundations - LinkedIn

Data Strategy - LinkedIn

Smart Thinking: Overcoming Complexity - LinkedIn


Growth Marketing   •   Management   •   Business Strategy   •   Project Management   •   Search Engine

Optimization (SEO)   •   Google Ads   •   Google Analytics   •   Team Leadership   •   Team Management   •  

Search Engine Marketing (SEM)

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Packages offered by Karim

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Content Marketing
Conversion Rate Optimization
Data & Analytics
Full Stack Growth Marketing
Growth Hacking
Lead Generation
Paid Performance
SEO & Organic Growth

Region Focus

Central and Eastern Europe
Mediterranean & Middle East
Western Europe


Google Data Studio
Google Merchant Center
Google Tag Manager

Industry Focus

Consumer Electronics
Consumer Mobile Apps



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