About
Boshra Ali Metkis
22 Nasr Ahmed Zaki St., Nasr City, Egypt
Mobile:**************
Email: **************
Education
Cairo University
Bachelor of Mass Communication, English section.
Graduation year: 2018
Major: Journalism.
GPA: 3.77, excellent with honors degree.
Current Job:
Senior Copywriter at Grubtech
• Preparing full media campaign that includes ads, video scripts and promoted posts.
• Preparing a complete Social Media strategy and content plan.
• Translating Manuals that are related to the company products and solutions.
• Setting Strategies and direction for the Content and How we want to present Grubtech.
• Managing different types of content and our presence.
Experience:
Copywriter and Account Manager at SocialEyez agency:
• Preparing a complete Social Media strategy and content plan for the important campaigns
such as USAID in Iraq.
• Translating in a relatively short time, especially in the big occasions and events that require
speed and efficiency.
• Fronting communication and management of a sizable clients’ portfolio across different
sectors; notably: U.S Department of State, Ministry of Community Development in Emirates,
Emirates Transport Driving Institute and Arab Reading Challenge.
• Cultivating skyrocketing earned media results by transforming clients’ vision into engaging
and relevant campaigns and stories to the media and public.
• Account strategizing and ideation, rolling out of full-fledged campaigns with tangible results
and ROI
• Handle and manage any client crisis effectively and efficiently
• Overseeing a creative team varies from copywriters, graphic designers and video editors to
ensure that services are delivered on time, on budget and the client's standards.
Copywriter at POD Egypt (Point of Differentiation) agency: writing (Press Releases, Statements,
Opinion Editorials, Blurbs and targeted articles) for different industries in both Arabic and English,
translation from English to Arabic and vice versa, localization, editing and proofreading of all
documents, and supporting in content creation for the PR team.
Projects:
• IT Industry:
o Huawei:
- Translated Huawei Annual Report 2019.
- Writing bilingual press releases for the company.
- Localizing the company content.
- Translation of technical and promotional deliverables from English to Arabic and
vice versa.
- Prepared local opinion editorials for the CEOs of Huawei to be published in the
media.
o Samsung Electronics:
- Writing bilingual press releases for the company’s products launch.
- Prepared scripts for the media advertisement.
- Translated products description and features.
- Prepared speeches for the company events.
o Xerox
• Food and Beverage Industry:
o Nestle:
- Writing bilingual press releases.
- Translation of the global documents and localizing them.
- Prepared speeches for company events.
• NGOs Organizations:
o Magdi Yacoub Foundation:
- Translated the Annual Report of the foundation.
- Writing bilingual press releases.
o Ahl Masr Foundation
• Sport Industry:
o ZED Complex:
- Prepared opinion editorial for the CEOs.
- Writing press releases.
o Wadi Degla clubs.
• Real Estate Indusrty:
o Mountain View:
- Writing press releases, advertorials, and internal communication content.
o Tatweer Masr – Misr Italia Real Estate- Hyde Park- Marsellia- IGI
• Retail Industry:
o Cairo Festival City Mall.
• Writing press releases for top-notch events, including; EDEX2020, EGYPS2020, EES,
BT100.
Training and Internships:
• Al-Ahram Weekly: (July 2017) Online Section: training for a month on gathering bits
and pieces for stories, writing, rewriting and editing.
• Eda'a Online Paper: (March 2018) Economy section: Delivering various stories and
conducting interviews. Gathering stories onsite and delivering them on challenging
deadlines.
___________________________________________________________________________
Thanks