Abdullah Amin
SEO Manager
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Summary
I grow companies using advanced online marketing strategies. Since 2017, I have been focusing on SEO & ASO. I have
helped several businesses dramatically increase their engagements. I've helped Ooredoo, Guinness World Records, Zain
Telecom, Noon Academy, Cequens, Qatar Astronomical Center, and Pretty Little Things, plus many more fast-growth
start-ups and category-leading brands grow through inbound marketing. I am very good at SEO productization and
management. I am also very good at enterprise SEO for service-based businesses.
EXPERIENCE
Snoonu — Qatar — SEO Manager
Aug 2022 - Present
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance.
• Efficiently communicate with other marketing professionals to align goals.
• Collaborate with others within the marketing department to manage SEO strategy.
Update content and website links for maximum optimization and search engine rankings
Mokab — Saudi Arabia — Organic Growth Manager & SEO Content Strategist
April 2022 - Present
● Create website blueprints to map out site architecture and content URLs for new and existing verticals to
ensure optimal search visibility and user experience.
● Perform keyword research to grow and manage targeted keyword portfolios while seeking new
content opportunities and themes.
● Identify gaps in content coverage and keyword topics to be produced through competitor analysis.
● Provide new content recommendations and key SEO improvements using Google Search Console, Google
Analytics, and Data Studio.
● Perform SEO Audits to report on current organic content performance, evaluate underperforming content, and
determine the appropriate direction for the content (rewrite, redirect, or remove).
● Produce engaging error-free content in a variety of tones for advertorials, meta titles, meta descriptions,
website content, blogs, resource pages, and other digital content deeply rooted in SEO.
● Audit internal linking regularly to improve search visibility for high-value pages and monitor daily site ranking
performance, focusing on increasing and defending our positions.
● Study industry trends and current SEO and content strategy knowledge to stay ahead of competitors.
● Support digital analytics team on their reports to follow data best practices.
● Collaborate with content teams to give guidance on organic content structure, keywords, and reports.
● Analyze technical SEO daily crawls, via Content King and On Crawl, to identify and help fix issues.
Starzly — Dubai, UAE — SEO & ASO Director
Aug 2021 – Apr 2022.
● Develop press releases, advertorials, opt-ins, email campaigns, social media campaigns, product descriptions [talents],
website content, blogs, and other digital content.
● Consult and train business owners on basic SEO, keyword mapping techniques, including on-page SEO, local SEO,
link-building campaigns, and content creation.
Noon Academy — Cairo, Egypt — SEO & ASO Manager
Dec 2020 - Jul 2021
● Analyze and report technical SEO pitfalls to the engineering teams.
● Wrote engaging error-free copy in a variety of voices for Noon Apps in App Stores while adhering to platform
guidelines.
● Researched and edited all content utilized over multiple platforms.
● Managed and trains a small team of SEOs.
● Collaborate with content teams to give guidance on organic content structure, keywords, and reports.
● Perform SEO Audits to report on current organic content performance, evaluate underperforming content, and
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determine the appropriate direction for the content (rewrite, redirect, or remove).
● Collaborate with others within the marketing department to manage SEO strategy
Mash World Digital Marketing Agency — Amman, Jordan — Sr. SEO Specialist
Oct 2018 - December 2020
● Managed to achieve organic growth in 92% of SEO campaigns which imply to clients' business KPIs and Agency
client retention rate [96%].
● Give a helping hand in producing marketing content like blog posts, posts, case studies, etc
● Monitor web analytics dashboards, reports, and key reporting tools, and mark the key areas of importance according to the
client’s goals.
● Communicate and manage clients' teams regarding the project status, and mutual tasks.
● Manage Mash World SEO Team to achieve clients' goals.
● Build agency SEO automation SOPs to maintain the SEO quality of the task.
Gorizm SEO Agency — Cairo — SEO Specialist
Nov 2017 - Sep 2018
● Developing and executing SEO campaigns.
● Monitor daily performance metrics to understand SEO strategy performance.
Green Hat SEO Agency — Cairo — Jr. SEO Specialist
May 2017 – Oct 2017
● Assisted in executing SEO strategies.
● Write compelling and high-quality website content, including blog posts, and page titles & descriptions.
● Experienced with SEO industry programs.
SEO Projects
1. Starlink – Ooredoo — Qatar — SEO Manager
Apr 2020 – Nov 2020
𝖸124% Increase in organic revenue.
2. Mokab — Saudi Arabia — SEO Consultant
Jun 2020 – Apr 2022
𝖸2.3X More organic transactions.
3. Cequens — Cairo — SEO Manager
June 2020 – Apr 2021
𝖸199% Increase in organic users.
4. Guinness World Records — Dubai — Sr. SEO Specialist
Mar 2019 – Mar 2020
𝖸600% Organic traffic growth. – 20% Success outreach campaigns.
5. Zain Telecom — Jordan — SEO Content Strategist
Mar 2020 – May 2020
Assisted in writing the new website content.
6. Qatar Astronomical Center — Qatar — SEO Content Strategist
Oct 2018 – Mar 2021
Lead their content team to write SEO-friendly articles.
7. AADMIRALS Travel & Transportations — Houston, US — Local SEO Specialist
May 2020 – June 2022
𝖸43% increase in leads from Local SEO.
8. Abu Sheikha Exchange — Jordan — Local SEO Manager
May 2020 – May 2021
𝖸5X Increase in branches' calls and get directions metrics from GMB.
9. Super Mama — Egypt — SEO Content Strategist
July 2019 – Nov 2019
Assisted in auditing content strategy.
10. Qistas – Law Search Engine — Dubai — Technical SEO Specialist
May 2020 – Mar 2021
Assisted in Technical SEO enhancements.
11. Switch — Jordan — SEO Manager
Aug 2021 – May 2022
Launched the new website and work in SEO with their team.
12. Tkiyet Um Ali (NGO) — Jordan — SEO Manager
Sep 2021 – July 2022
𝖸100% increase in top organic keywords which reflects in donations number.
13. Capital Dental Clinic — Cairo — SEO Manager
Mar 2021 – June 2022
0 to 30K organic traffic monthly users.
14. Dr. Hamdan Clinic — Jordan — SEO Manager
May 2020 – May 2022
#1 in his target keywords for expensive competitive surgery services in Jordan and Saudi Arabia.
15. QNB Al-Ahli — Cairo — SEO Content Strategist
May 2020 – July 2020
Assisted in writing the new website content.
16. Dawa Tech — Jordan — Technical SEO Specialist
May 2020 – Mar 2021
Assisted in launching the new website working with their engineering team.
17. Royal Caribbean International — Dubai — SEO Specialist
Oct 2017 – Mar 2018
Assisted in SEO execution in a team.
18. Farfetch — Dubai — SEO Specialist.
Feb 2018 – Oct 2018
Assisted in SEO execution in a team.
19. York Towers — Turkey — Technical SEO Specialist
Aug 2020 – Feb 2021
Assisted in launching the new website and preparing their migration plan.
20. GAT Tours — Cairo — SEO Specialist
Mar 2019 – Mar 2020
Helped them get US high-quality leads with competitive keywords.
21. Ofeed — Houston, US — SEO Content Specialist
Apr 2019 – Aug 2019
Assisted in financial content research from EAT perspective.
22. Nooun Magazine — Cairo — SEO Manager
Dec 2020 – Mar 2021
𝖸140% increase in organic traffic users optimizing the current content.
23. Carrot Cut — Jordan — Technical SEO Specialist
May 2020 – Mar 2021
Assisted in optimizing their platform in terms of technical SEO.
24. Grinta — Cairo — SEO Manager
May 2022 – July 2022
Assisted in curriculum development for English and Social
25. Cyber Talents — Delaware, US — SEO Content Strategist
Feb 2022 – July 2022
Planned for content-SEO calendar and follow-up.
26. Ingene Lab — Cairo — SEO Manager
Apr 2022 – July 2022
Launched the new website and worked on SEO content.
27. Julia & Liv Boutique — Louisville, US — SEO Manager
May 2022 – July 2022
Assisted in SEO research and implementation of best practices.
28. Monki Box — Dubai — SEO Manager
May 2022 – Aug 2022
Assisted in SEO research and implementation of best practices.
29. Xpence — Dubai — SEO Manager
Jul 2022 – Present
Manage all SEO activities.
EDUCATION
Helwan University — Cairo, Egypt — Faculty of Engineering.
September 2015 – June 2020
Technical SKILLS
Google Analytics, Google Search Console, Google My Business, Google Data Studio, Google Tag Manager, Google Optimize,
Ahrefs, Keyword Cupid, Surfer SEO, Frase.io, Conversion.ai, WordPress, Webflow, Shopify, Magento Content King , SEO
Testing, Inlinks , Canva, Adobe, Excel, MailChimp, Wix, SEO migration, Technical SEO, SEO automation, Client management,
SEO reporting.
Strengths
• Ability to work in a global environment.
• Self-starter with good interpersonal and networking skills.
• Ability to quickly grasp new concepts.
• Focus on quality and result orientation.
• Optimistic, can-do-attitude.
• Excellent verbal and written communication skills.
• Analytical and problem-solving skills.
• Good command of English.
Co-Curricular Activities
• Volunteer at UN Women Arabic.
• Economic Team leader at Egypt Researchers initiative.
• Editor& Translator at Wikipedia.
• Herstory initiative «Embassy of Sweden in Cairo».
• Volunteer at EED «Egypt Engineering Day».
References Available Upon Request
Microsoft Word - Resume 1 _Applying for SEO Success Manager.docx