Karim Badawy +201221107575 karimtbadawy@gmail.com 194 Diplomats Area, New Cairo Profile Driven digital marketer with deep interests in advertising, consumer behavior, creative writing, copywriting, and email marketing. Tech savvy, diligent, efficient, and able to work both individually and as part of a team. Experience COPYWRITER & EMAIL MARKETING SPECIALIST AT RIPPLEMARK EGYPT — APR 2021 - • Created and edited short and long-form marketing copy for digital ad visuals and captions, social media pages, blogs, articles, and marketing materials in-house and for clients. • Created full concepts and organized seasonal, promotional, and monthly calendars for clients’ paid ad campaigns and organic social media. • Created, managed and optimized email marketing campaigns and automation sequences using Mailchimp, Klaviyo, and Shopify. • Created full content plans with personalized content and strategies for different buyer personas at different stages of the marketing funnel. • Monitored and analyzed website, app and ad performance through analytical tools including Google Analytics, FireBase, Facebook Ads Manager, and HotJar. • Conducted SEO content audits and optimized website content according to findings and best practices. • Contributed to the creation of marketing strategy documents for leading brands within eCommerce, last-mile delivery and real estate. • Created educational content, including blog posts, articles, webinars, videos, and the content marketing and SEO modules for a major university’s digital marketing course curriculum. LEAD, MOBILE MONEY MARKETING - TRANSFORMATION & OPERATIONAL EFFICIENCY AT ORANGE EGYPT — MAY 2020 - APR 2021 • Developed and deployed digital, SMS, ATL, and BTL marketing campaigns and launched multiple promotions end-to-end with alignment of all internal and external stakeholders in order to grow the active base. • Created and optimized the template for commercial proposals for prominent brands in the Middle East and acquired prominent merchants in the Egyptian market including FMCG, F&B, MFIs, E-Commerce platforms, and payment service providers to more than double the number of Orange Cash merchants. • Actively identified and reported UX/UI and technical issues to simplify and enhance the customer journey. • Created and optimized CBM campaigns using A/B Testing methodologies to increase user activity which alone resulted in a 13% increase to the overall active base. • Acted as the key point-of-contact with merchants and strategic partners ensuring successful deployment and ongoing business. • Contributed to an increase of over 100% of the monthly active base of wallets within less than a year. JUNIOR ACCOUNT EXECUTIVE AT RIPPLEMARK EGYPT — SEP. 2019 - APRIL 2020 • Managed accounts within different industries including FMCG, Finance, Beauty, E-Commerce, mobile apps, and FinTech clients and acted as their key point of contact. • Maintained high client satisfaction and retention rates. • Monitored digital performance through analytical tools such as Google Analytics, FireBase, Iconosquare, Hootsuite, and HotJar. • Created, designed, and delivered several email marketing campaigns using MailChimp and set up email marketing automation sequences to nurture leads, increase e-commerce sales revenue, and increase brand loyalty. • Created full concepts and organized seasonal, promotional, and monthly calendars for clients’ paid ad campaigns and organic social media. MARKETING INTERN, ASTRAZENECA EGYPT — JUL. 2016 - AUG. 2016 Education Bachelor of Science: Marketing, 2017 University of South Florida - Tampa Skills & Tools Microsoft Office, Facebook Business Manager, Facebook Ads Manager, Mailchimp, Shopify, Klaviyo, ActiveCampaign, Google Analytics, Google Search Console, Copywriting, Content Creation, Email Marketing and Creative Writing. Certifications Email Marketing Certified from HubSpot Academy Advanced Google Analytics Certified from Google Analytics Academy Certified Expert in Microfinance - University of Frankfurt Content Marketing Certified from HubSpot Academy