Performance Marketing Team Lead
Start Date Mar 25, 2022
End Date Current
Plan and execute all digital marketing, including SEO, marketing database,
email, social media and display advertising campaigns.
Build, lead and manage the inbound marketing campaigns.
Managing, guiding and training of the digital marketing team and motivate
them to achieve their goals.
Manage all digital marketing channels to ensure brand consistency.
Measure ROI and KPIs and prepare and manage our global digital
Oversee our social media accounts.
Manage and improve online content, considering SEO and Google Analytics.
Forecast sales performance trends and act proactively to increase our
Liaise with product owners and product marketing managers, creative and
sales to increase client satisfaction through cohesive strategies.
Align and cooperate with regional/local marketing team members to deliver
locally relevant campaigns.
Monitor competition and provide ideas to stand out
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on
Brainstorm new and creative growth strategies.
Collaborate with internal teams to create landing pages and optimize the
Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
"Facebook , Twitter , YouTube, Snap chat , Google Ads , SEO , PPC ,
Performance & Growth
Start Date Sep 9, 2021
End Date Jan 1, 1970
1-Creating and executing a strong performance marketing strategy & execution
plan. 2-Developing and managing digital prospecting and remarketing campaigns.
3-Managing budgets and campaigns across all digital channels to drive strong
return on investment and efficient CAC. 4-Ensuring successful planning,
execution, optimization for key traffic KPIs via paid, organic & own media
channels. 5-Identifying and testing new channels to continue to meet or exceed
established critical metrics. 6-Working closely with the management to share
funnel conversion improvement ideas, feedback & present results. 7-Working as a
part of the company's growth team to idea, test, and verify our hypothesis.