​You'll get a summary view of your website's YoY growth projections, based on four 12-month campaign scenarios. It's important to keep in mind, that these are estimates. There is [literally] no way to predict organic traffic as Google's algorithm changes daily. These should be used to explore if investing in SEO is right for your website.

Scenario 1 - Business As Usual (BAU) ... aka "doing nothing":

This scenario will represent your website's current organic growth rate [yearly]. It is calculated by pulling your past organic traffic performance and projecting it forward over the next 12 months. It can be used to understand how your website will perform over the next year by doing nothing (in regards to SEO) to your website.

Scenario 2 - Improve Existing Keywords ... aka doing "traditional SEO" to increase current positions

This scenario will be built on the assumption that doing "traditional SEO" will improve your existing keyword rankings by 50% over the next year. Traditional SEO means tactics like on-page enhancements, link-building + technical fixes (NO content creation).

Scenario 3 - New Keyword Growth...aka potential addressable market (competitor analysis)

Attack keywords currently being owned by your competitors (and you have no visibility). These keywords can be captured by creating additional content for your website. This scenario is based on in SEMrush rankings data for up to 3 competitor sites, and forecasts the traffic increase from matching their current position within the next 12 months.

Scenario 4 - Existing + New Keyword Growth...aka your organic traffic potential

This scenario will represent the full picture if you embark on an aggressive SEO campaign. That means you do "traditional SEO" to improve existing keyword rankings AND go after new keywords (aka create new pages / content on your site). This wil be your website's organic traffic potential.