We will turn our attention to finding NEW keywords that your site does NOT have. To do so we will:

1. Scrap the keyword rankings for up to 15 of your competitors.

2. Crosswalked those keywords against yours to find the ones that are NOT on your website.
3. Cleaned the list to find the most relevant, highly searched keywords.

With this data, we will:

1. Tag each keyword with “Pillar” and “cluster” mapping.
2. Tag each keyword by “intent”.

Next steps for your content team:

1. Use this list of keywords to generate content topics.
2. Build a content strategy for your brand.
3. Begin creating, managing and publishing content..